Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia

Food companies in Malaysia facing serious problems to meet Halal logistics requirements because majority of Halal logistics companies in Malaysia are still reluctant to adopt Halal logistics to their business operation. The amount of logistics companies in Malaysia was 36,000 units but only 85 logis...

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Main Author:	Dg Ku Zunaidah, Ag Majid
Format:	Thesis
Language:	eng eng
Published:	2018
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7290/1/s820896_01.pdf https://etd.uum.edu.my/7290/2/s820896_02.pdf
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id	my-uum-etd.7290
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Hassan, Hazlinda Abdul Hanan, Suhaila
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Dg Ku Zunaidah, Ag Majid Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
description	Food companies in Malaysia facing serious problems to meet Halal logistics requirements because majority of Halal logistics companies in Malaysia are still reluctant to adopt Halal logistics to their business operation. The amount of logistics companies in Malaysia was 36,000 units but only 85 logistics companies implement Halal logistics. Hence, this research will help to overcome these issues by getting the information about the demand of Halal logistics. Moreover, examine whether consumers willing to pay for Halal logistics is important because logistics cost was transferred to them. Guided by Theory of Planned Behaviour (TPB), the purpose of this research is to examine the relationship of concern on Halal, perception on Halal logistics, awareness on Halal logistics and knowledge on Halal with willingness to pay Halal logistics among Non-Muslim consumers in Kedah. The survey of 300 Non Muslim students in University Utara Malaysia (UUM) was analyzed using SPSS Software to indicate the model is well accepted with reliable and valid instruments. The finding revealed that only concern on Halal and perception on Halal logistics influence consumers' willingness to pay Halal logistics. Meanwhile, awareness on Halal logistics and knowledge on Halal were found not to have a significant influence on willingness to pay Halal logistics. The result indicates that the Non-Muslim consumers' willing to pay Halal logistics because they have positive perception toward Halal logistics and they believe products that have Halal tag/label was manufactured with cleanliness and quality. The study contributed to the future investment, beneficial for manufacturers/ logistics service provider and quality of life. In addition, the findings of the study show that willingness to pay Halal logistics is differ among religion and state. However, gender does not show a significant different. This finding indicates that gender willingness to pay Halal logistics is highly dependent on one's self.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Dg Ku Zunaidah, Ag Majid
author_facet	Dg Ku Zunaidah, Ag Majid
author_sort	Dg Ku Zunaidah, Ag Majid
title	Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
title_short	Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
title_full	Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
title_fullStr	Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
title_full_unstemmed	Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
title_sort	willingness to pay halal logistics among non-muslim consumers in universiti utara malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2018
url	https://etd.uum.edu.my/7290/1/s820896_01.pdf https://etd.uum.edu.my/7290/2/s820896_02.pdf
_version_	1747828190067294208
spelling	my-uum-etd.72902021-08-09T06:45:11Z Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia 2018 Dg Ku Zunaidah, Ag Majid Hassan, Hazlinda Abdul Hanan, Suhaila School of Business Management School of Business Management HF5415.33 Consumer Behavior. Food companies in Malaysia facing serious problems to meet Halal logistics requirements because majority of Halal logistics companies in Malaysia are still reluctant to adopt Halal logistics to their business operation. The amount of logistics companies in Malaysia was 36,000 units but only 85 logistics companies implement Halal logistics. Hence, this research will help to overcome these issues by getting the information about the demand of Halal logistics. Moreover, examine whether consumers willing to pay for Halal logistics is important because logistics cost was transferred to them. Guided by Theory of Planned Behaviour (TPB), the purpose of this research is to examine the relationship of concern on Halal, perception on Halal logistics, awareness on Halal logistics and knowledge on Halal with willingness to pay Halal logistics among Non-Muslim consumers in Kedah. The survey of 300 Non Muslim students in University Utara Malaysia (UUM) was analyzed using SPSS Software to indicate the model is well accepted with reliable and valid instruments. The finding revealed that only concern on Halal and perception on Halal logistics influence consumers' willingness to pay Halal logistics. Meanwhile, awareness on Halal logistics and knowledge on Halal were found not to have a significant influence on willingness to pay Halal logistics. The result indicates that the Non-Muslim consumers' willing to pay Halal logistics because they have positive perception toward Halal logistics and they believe products that have Halal tag/label was manufactured with cleanliness and quality. The study contributed to the future investment, beneficial for manufacturers/ logistics service provider and quality of life. In addition, the findings of the study show that willingness to pay Halal logistics is differ among religion and state. However, gender does not show a significant different. This finding indicates that gender willingness to pay Halal logistics is highly dependent on one's self. 2018 Thesis https://etd.uum.edu.my/7290/ https://etd.uum.edu.my/7290/1/s820896_01.pdf text eng public https://etd.uum.edu.my/7290/2/s820896_02.pdf text eng public masters masters Universiti Utara Malaysia Ahmed, Z. U., Ghingold, M., & Dahari, Z. (2007). Malaysian shopping mall behavior: an exploratory study. Asia Pacific Journal of Marketing and Logistics, 19(4), 331-348. https://doi.org/10.l108/13555850710827841 Aidaros, H. (2015). Proper Application of Halal Slaughter. World Organisation for Animal Health (Oie). 4(12), 23-26. 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