International postgraduate student satisfaction towards staff service in UUM

Student satisfaction has become a significant factor in today’s competitive environment for higher education. The reason of this statement because of satisfied students could help higher education to retain existing students and attract new students. The researcher was interest to make this study du...

Full description

Saved in:
Bibliographic Details
Main Author: Syazwani, Muhammad Raffi Shah Liew
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
Online Access:https://etd.uum.edu.my/7307/1/s821072_01.pdf
https://etd.uum.edu.my/7307/2/s821072_02.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uum-etd.7307
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ahmad, Fais
Ab Hamid, Kamal
topic LB2300 Higher Education
spellingShingle LB2300 Higher Education
Syazwani, Muhammad Raffi Shah Liew
International postgraduate student satisfaction towards staff service in UUM
description Student satisfaction has become a significant factor in today’s competitive environment for higher education. The reason of this statement because of satisfied students could help higher education to retain existing students and attract new students. The researcher was interest to make this study due to the declining number of international postgraduate students in UUM. The objective of this study was to determine the international postgraduate student satisfaction towards staff service in UUM in term of responsiveness, reliability, and courtesy of the staff. The data collection process was used the survey method which utilized the questionnaire. The data analysis has used SPSS version 20 to analyze the Pearson Correlation and Multiple Regression of the study. There were 226 questionnaires has been distributed. The main finding of this study showed that there were significant relationships between responsiveness, reliability, and courtesy with student satisfaction.
format Thesis
qualification_name masters
qualification_level Master's degree
author Syazwani, Muhammad Raffi Shah Liew
author_facet Syazwani, Muhammad Raffi Shah Liew
author_sort Syazwani, Muhammad Raffi Shah Liew
title International postgraduate student satisfaction towards staff service in UUM
title_short International postgraduate student satisfaction towards staff service in UUM
title_full International postgraduate student satisfaction towards staff service in UUM
title_fullStr International postgraduate student satisfaction towards staff service in UUM
title_full_unstemmed International postgraduate student satisfaction towards staff service in UUM
title_sort international postgraduate student satisfaction towards staff service in uum
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2018
url https://etd.uum.edu.my/7307/1/s821072_01.pdf
https://etd.uum.edu.my/7307/2/s821072_02.pdf
_version_ 1747828193516060672
spelling my-uum-etd.73072021-08-11T07:36:36Z International postgraduate student satisfaction towards staff service in UUM 2018 Syazwani, Muhammad Raffi Shah Liew Ahmad, Fais Ab Hamid, Kamal School of Business Management School of Business Management LB2300 Higher Education Student satisfaction has become a significant factor in today’s competitive environment for higher education. The reason of this statement because of satisfied students could help higher education to retain existing students and attract new students. The researcher was interest to make this study due to the declining number of international postgraduate students in UUM. The objective of this study was to determine the international postgraduate student satisfaction towards staff service in UUM in term of responsiveness, reliability, and courtesy of the staff. The data collection process was used the survey method which utilized the questionnaire. The data analysis has used SPSS version 20 to analyze the Pearson Correlation and Multiple Regression of the study. There were 226 questionnaires has been distributed. The main finding of this study showed that there were significant relationships between responsiveness, reliability, and courtesy with student satisfaction. 2018 Thesis https://etd.uum.edu.my/7307/ https://etd.uum.edu.my/7307/1/s821072_01.pdf text eng public https://etd.uum.edu.my/7307/2/s821072_02.pdf text eng public masters masters Universiti Utara Malaysia Abdullah, F. (2006). The development of HEdPERF: A new measuring instrument of service quality for the higher education sector. International Journal of Consumer Studies, 30(6), 569-581. Agbor, J. M. (2011). The relationship between customer satisfaction and service quality: A study of the service sectors in Ugenda. Marketing Review, 2(1), 1-85. Alaba, A. R., & Olanrewaju, A. K. (2012). Service quality dimensions and thesis writing among postgraduate students in south-west Nigeria. Journal of Education and General Studies, 1(7), 188-194. Ali, A. Y. S., & Mohamed, A. I. (2014). Service quality provided by Higher Education Institutions in Somalia and its impact on student satisfaction. European Journal of Business and Management, 6(11). Alnsour, M. S., Tayeh, B. A., & Alzyadat, M. A. (2014). Using SERVQUAL to assess the quality of service provided by Jordian telecommunications sector. International Journal of Commerce and Management, 24(3), 209-218. Alridge, S., & Rowley, J. (2001). Conducting a withdrawal survey. Quality in Higher Education, 7(1), 55-63. Andale. (2017). Correlation coefficient formula: What is it? Retrieved November 2, 2017, from http://www.statisticshowto.com/what-is-the-correlation-coefficient- formula/ Angell, R. J., Heffernan, T. W., & Magic’s, P. (2008). Service quality in postgraduate education. Quality Assurance in Education, 16(3). Archambault, L. Z. (2008). Measuring service performance, student satisfaction and its impact on student retention in private, post-secondary institutions. Research Online, 3(3), 32-45. Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: The case of university education. European Journal of Marketing, 31(7), 528-540. Aziz, F. (2016, March 31). International student enrolment up by 12 percent last year: Higher Education Ministry. Retrieved August 21, 2017, from https://www.nst.com.my/news/2016/03/136247/ international-student-enrolment-12- percentlast-year-higher-education-ministry Bacal, R. (2016). What is "responsiveness" and why is it so important in communication? Retrieved November 2, 2017, from http://work911.com/communication/skills responsive.htm Bahadori, M. K., Sadeghifar, J., Nejati, M., Hamouzadeh, P., & Hakimzadeh, M. (2011). Assessing quality of educational service by the SERVQUAL: Model view points of paramedical students at Tehran University of Medical Science. Technics Technologies Education Management, 6(4), 1058-1065. Balakrishnan, M. (2014). Big five personality traits and resistance to change among administrative staff in UUM. Banwet, D. K., & Datta, B. (2003). A study of the effect of perceived lecture quality on post-lecture intentions. Work Study, 52(5), 234-243. Barnes, B. R. (2007). Analysing service quality: The case of postgraduate Chinese students. Total Quality Management, 18(3), 313–331. Bejou, D. (2005). Treating students like customers. Biz Ed Magazine. Retrieved November 2, 2017, from http://bized.aacsb.edu/articles/2005/march/treating-students- like-customers Bluvband, Z. (2017). ALD services. What is Reliability? Retrieved November 2, 2017, from https://aldservice.com/Reliability/what-is-reliability.html Bolton, R., & Drew, J. H. (1991). A longitudinal analysis of the impact of service changes on customer attitudes. Journal of Marketing, 55, 1-9. Brainard, J., Fain, P., & Masterson, K. (2009). Support-staff jobs double in 20 years, outpacing enrollment. Brochado, A. (2009). Comparing alternative instruments to measure service quality in higher education. Quality Assurance in Education, 17(2), 174-190. Brown, R. M., & Mazzarol, T. W. (2008). The importance of institutional image to student satisfaction and loyalty within higher education. Springer Science & Business Media. Butt, B. Z., & ur Rehman, K. (2010). A study examining the student satisfaction in higher education. Procedia-Social and Behavioral Sciences, 2(2), 5446-5450. Bryman, A., & Bell, E. (2003). Business research method. New York: Oxford University Press. Calvo-Porral, C., Le´vy-Mangin, J.-P., & Novo-Corti, I. (2013). Perceived quality in higher education: An empirical study. Marketing Intelligence & Planning, 31(6), 601- 619. Centeno, E., Harked, M. J., Ibrahim, E. B., & Wang, L. W. (2008). What is postgraduate marketing education for? Observations from the UK. European Business Review, 20(6), 547-566. Chauvel, D., & Despres, C. (2002). A review of survey research in knowledge management: 1997 2001. Journal of Knowledge Management, 6(3). Chen, L. H. (2008). Internationalization or international marketing. Two frameworks for understanding international students’ choice of Canadian universities. Journal of Marketing for Higher Education, 18(1), 1-33. Chowdhary, N., & Prakash, M. (2007). Prioritizing service quality dimensions. Managing Service Quality, 17(5), 493-509. Cronin, J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extention. Journal of Marketing, 56(3), 55-68. Davis, J. A. (1971). Elementary survey analysis. New York: Prentice Hall. Donnelly, M., Wisniewski, M., Dalrymple, J. F., & Curry, A. C. (1995). Measuring service quality in local government: The SERVQUAL approach. International Journal of Public Sector Management, 8(7), 15-20. Douglas, J., Douglas, A., & Barnes, B. (2006). Measuring student satisfaction at a UK university. Quality Assurace in Education, 14(3), 251-267. Douglas, J., McClelland, R., & Davies, J. (2008). The development of a conceptual model of student satisfaction with their experience in higher education. Quality Assurance in Education, 16(1), 19-35. Education Malaysia (20 February 2017). Program hari bersama pelanggan Institusi Pendidikan Tinggi Swasta (IPTS): Update on 2017 International Marketing and Promotions and Student Pass Application and Renewal. Elliot, K. M., & Hearly, M. A. (2001). Key factors influencing student satisfaction related to recruitment and retention. Journal of Marketing for Higher Education, 10(4), 1-11. Farahmandian, S., Minavand, H., & Afshardost, M. (2013). Perceived service quality and student satisfaction in higher education. IOSR Journal of Business and Management, 12(4), 65-74. Fearn, H., & Marcus, J. (2008). Living the dream. Times Higher Education, 11(17), 862. Gallifa, F. F., & Batalle, P. (2010). Student perceptions of service quality in a multi- campus higher education system in Spain. Quality Assurance in Ecucation, 18(2), 156-170. Gallup (2013), "State of the American Workplace: Employee Engagement Insights for U.S. Business Leaders," Gallup, Inc. Gamage, D. T., Suwanabroma, J., Ueyama, T., Hada, S., & Sekikawa, E. (2008). The impact of quality assurance measures on students services at the Japanese and Thai private universities. Quality Assurance in Education, 16(2) 181-198. Gerard, J. (2014). Great customer service is reliable, consistent and timely. Retrieved November 2, 2017, from http://www.customerexpressions.com/blog/ customer-service/great-customer-service-is-reliable-and-consistent/ Golafshani, N. (2003). Understanding reliability and validity in qualitative research. The Qualitative Report. 8(4), 597-607. Gruber, T., Voss, R., & Glaser-Zikuda, M. (2010). Examining student satisfaction with higher education services using a new measurement tool. International Journal of Public Sector Management, 23(2), 105-123. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1992). Multivariate Data Analysis Macmillan. New York. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate Data Analysis. 6th ed. US: Prentice-Hall PTR. Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science. 40(3), 414-433. Hanaysha, J. R. M. (2011). Service quality and satisfaction among postgraduate students at Universiti Utara Malaysia. Hayes, S. C. (1998). Resisting biologism. The Behavior Therapist, 21, 95-97. Helgesen, O., & Nesset, E. (2007). What accounts for students’ loyalty? Some field study evidence. International Journal of Educational Management, 21(2). Helmy, A. K. M. (2016). Factors which influence student satisfaction among international postgraduate students in Universiti Utara Malaysia. Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19(4), 316-338. Hill, F. M. (1995). Managing service quality in higher education: The role of the student as primary consumer. Quality Assurance in Education, 3(3), 10-21. Huang, K. S., & Wang, T. P. (2012). An analysis of university freshman students’ satisfaction in using online English practice exams. Journal of Global Business Management, 8(1), 139. Ilias, A., Rahman, R. A., & Razak, M. Z. A. (2008). Service quality and student satisfaction: A case study at Private Higher Education Institutions. International Business Research, 1(3). Iro-Idoro, C. B., Ayodele, K. O., & Orija, J. I. (2014). Students perception of service quality encountered and their future enrichment: Implication for academic quality assurance in Nigeria polytechnics. International Review of Management and Business Research, 3(2). Jalali, A., Islam, M. A., & Ariffin, K. H. K. (2011). Service satisfaction: The case of a higher learning institution in Malaysia. International Education Studies, 4(1), 182- 192. Jiewanto, A., Laurensb, C., & Nellohc, L. (2012). Influence of service quality, university image, and student satisfaction toward WOM intention: A case study on Universitas Pelita Hrapan Surabaya. Social and Behavioral Sciences, 16-23. Kayastha, A. (2011). A study of graduate student satisfaction towards service quality of universities in Thailand. Contemporary Research in Education, 2(2), 1-98. Khan, M. M., Ahmed, I., & Nawaz, M. M. (2011). Student’s perspective of service quality in higher learning institutions: An evidence based approach. International Journal of Business and Social Science, 2(11). Kitchroen, K. (2004). Service quality in educational institutions. ABAC Journal, 24(2), 14-25. Koh, H. C., & Boo, E. H. Y. (2004). Organizational ethics and employee satisfaction and commitment. Management Decision, 42(5), 677-693. Kotler, P., & Armstrong, G. (2011). Principals of marketing. 13th ed. Upper Saddle River: Pearson. Kotler, P., & Fox, K. (2002). Strategic marketing for educational institutions. 2nd ed. Upper Saddle River, NJ: Prentice-Hall. Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement. Kunai, G. M., Khan, M. S., & Qurush, Q. A. (2014). Impact of service quality on customer satisfaction in higher education institutions. Industrial Engineering Letters, 4(3). Kundi, G. M., Khan, S. M., Qureshi, Q. A., Khan, Y., & Akhar, R. (2014). Impact of Service Quality on Customer Satisfaction in Higher Education. A Case Study of Gomal University, DI Khan, Khyber Pakhtunkhwa Pakistan. Higher Education, 4, 23- 28. Lakhe, R. R., & Mohanty, R. P. (1995). Understanding TQM in service systems. International Journal of Quality & Reliability Management, 12(9), 139-153. Lee, H., Lee, Y., & Yoo, D. (2000). The determinants of perceived service quality and its relationship with satisfaction. 14(3), 217-231. Lee, M. N. (2015). Higher education in Malaysia: National strategies and innovative. Letcher, D. W., & Neves, J. S. (2010). Determinants of undergraduate business student satisfaction. Research in Higher Education Journal, 6(1). Lewis, R. C., & Booms, B. H. (1983). The marketing aspects of service quality: In engineering perspectives on service marketing. Chicago: American Marketing. Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The “inside-out” and “outside-in” approaches on students perceived service quality: An empirical evaluation. Management Science and Engineering, 4(2). Malik, M. E., Danish, R. Q., & Usman, A. (2010). The impact of service quality on students’ satisfaction in higher education institutes of Punjab. Journal of Management Research, 2(2). Mahmud, Z. (2008). Handbook of research methodology. University Publication Centre (UPENA). Martin, A. (2008). Service climate and employee well being in higher education. Journal of Management and Organization, 14, 155-167. Meador, D. (2016). Do you have the traits to be a successful teacher or student? Retrieved September 20, 2017, from https://www.thoughtco.com/personality-traits- that-help-teachers-students-3194422 Memon, M. A., Salleh, R., Baharom, M. N. R., & Harun, H. (2014). Factors influencing the satisfaction of international postgraduate students in the Malaysian context: A literature review and a proposed model. International Education Studies, 7(11), 76. Mizikaci, F. (2006). A systems approach to program evaluation model for quality in higher education. Quality Assurance for Education, 14(1), 37-53. Munteanu, C., Ceobanu, C., Bobaˆlca, C., & Anton, O. (2010). An analysis of customer satisfaction in a higher education context. International Journal of Public Sector Management, 23(2), 124-140. Naik, C. N. K., Gantasala, S. B., & Prabhakar, G. V. (2010). SERVQUAL, customer satisfaction and behavioral intentions in retailing. European Journal of Social Sciences, 17(2). Neil, J. (2009). Exploring research. New Jersey: Pearson Education International, Inc. Ngamkamollert, T., & Ruangkanjanases, A. (2015). Factors influence foreign students’ satisfaction toward international program in Thai Universities. International Journal of Information and Education Technology, 5(3). Nwachukwu, A. A. (2014). Assessment of Passenger Satisfaction with Intra-City Public Bus Transport Services in Abuja, Nigeria. Journal of Public Transportation, 17(1). Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469. Oxford Dictionary (2017). Postgraduate. Retrieved November 1, 2017 from https://en.oxforddictionaries.com/definition/ postgraduate O’Neill, M. A., & Palmer, A. (2004). Importance performance analysis: A useful tool for directing continuous quality improvement in higher education. Quality Assurance Education, 12(1), 39-52. Pallant, J. (2002). SPSS Survival Manual: A step by step guide to data analysis using SPSS for windows (Version 12). Ligare: Sydney. Pallant, J. (2007). SPSS. Survival manual: A step by step guide to data analysis using SPSS windows (version 15). Australia: Allan & Unwin. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(1), 41-50. Pearson, C. A. L. (1997). Achieving customer service quality through teamwork: The Murdoch university case. Empowerment in Organizations, 5(2), 96-112. Petruzzellis, L., D’Uggento, A. M., & Romanazzi, S. (2006). Student satisfaction and quality of service in Italian universities. Managing Service Quality, 16(4), 349-364. Qureshi, T. M., Shaukat, M. Z., & Hijazi, S. T. (2010). Service quality SERVQUAL model in higher educational institutions, what factors are to be considered? Interdisciplinary Journal of Contemporary Research in Business, 2(5) 281-290. Rasli, A., Shekarchizadeh, A., & Iqbal, M. J. (2012). Perception of service quality in higher education: Perspective of Iranian students in Malaysian universities. International Journal of Academic Research in Management (IJARM), 1(1). Razali, N. M., & Wah, Y. B. (2011). Power comparisons of Shapiro-wilk, kolmogorovamirnov, lilliefors and Anderson-darling tests. Journal of Statistical Modeling and Analytics. 2(1), 21-33. Robbins, S. P., & Judge, T. A. (2013). Organizational behavior. 15th ed. Boston: Pearson. Sahney, S., Banwet, D. K., & Karunes, S. (2004). A SERVQUAL and QFD approach to total quality education: A student perspective. International Journal of Productivity and Performance Management, 53(2), 143-166. Sakthivel, P. B., Rajendran, G., & Raju, R. (2005). TQM implementation: TQM implementation and students’ satisfaction of academic performance. The TQM Magazine, 17(6), 573-589. Sandmaung, M., & Khang, D. B. (2013). Quality expectation in Thai higher education institutions: Multiple stakeholder perspectives. Quality Assurance in Education, 21(3), 260-281. Schertzer, C. B., & Schertzer, S. M. (2004). Student satisfaction and retention: A conceptual model. Journal of Marketing for Higher Education, 14(1), 79-91. Sekaran, U. (2003). Rsearch methods for business: A skill building approach. Journal of Education for Business, 68(5), 316-317. Sekaran, U. (2005). Research methods for business: A skill building approach. 4th ed. John Wiley and Sons, Inc. New York. Sekaran, U., & Bougie, R. (2010). Research methods for business: A skill-building approach. 5th ed. Chichester: John Wiley & Sons. Sharabi, M. (2013). Managing and improving service quality in higher education. International Journal of Quality and Service Sciences, 5(3), 309-320. Silket, Z. (2017). Importance of courteous customer service. Retrieved November 2, 2017 from https://bizfluent.com/about-6592030-importance-courteous-customer- service.html Sivalingam, T. (2015). Factors influencing postgraduate student satisfaction towards non-academic staff behavior in UUM. Sultan, P., & Wong, H. Y. (2012). Service quality in a higher education context: An integrated model. Asia Pasific Journal of Marketing and Logistics, 24(5), 755-784. Sumaedi, S., Bakti, I. G. M. Y., & Metasari, N. (2011). The effect of students perceived service quality and perceived price on student satisfaction. Management Science and Engineering, 5(1). Tahar, E. B. M. (2008). Expectation and perception of postgraduate students for service quality in UTM. Tham, S. Y. (2013). Internationalizing higher education in Malaysia: Government policies and university’s reponse. Journal of Studies in International Education. Trotter, E., & Roberts, C. A. (2006). Enhancing the early student experience. Higher Education Research & Development, 25(4), 371-386. Tsinidou, M., Gerogiannis, V., & Fitsilis, P. (2010). Evaluation of the factors that determine quality in higher education: An empirical study. 18, 227-244. Ugboro, I. O., & Obeng, K. (2000). Top management leadership, employee empowerment, job satisfaction, and customer satisfaction in TQM organizations: An empirical study. Journal of Quality Management, 5, 247-272. Uma, S., & Roger, B. (2009). Research methods for business: A skill building approach. 5th ed. Wiley. Universiti Utara Malaysia. (2017, August 4). Retrieved August 4, 2017, from http://www.uum.edu.my/en/aboutuum Vakola, M., Tsaousis, I., & Nikolaou, I. (2004). The role of emotional intelligence and personality variables on attitudes toward organisational change. Journal of Managerial Psychology, 19(1/2), 88-110. Voon, B. H. (2006). Linking a service-driven market orientation to service quality. Managing Service Quality, 16(6), 595-619. Wahid, N. A., Rahbar, E., & Tan, S. S. (2011). Factors influencing the green purchase behaviour of Penang Environmental Volunteers. Retrieved November 2, 2017, http://docsdrive.com/pdfs/ medwelljournals/ibm/2011/38-49.pdf Waugh, R. F. (2001). Academic staff perception of administrative quality at universities. Journal of Educational Administration, 2(2), 172-88. Wiers-Jenssen, J., Stensaker, B., & Grgaard, J. B. (2002). Student satisfaction: Towards an empirical deconstruction of the concept. Journal of Quality in Higher Education, 8(2), 183-195. William, M. K. (2006). Probability sampling. Retrieved November 2, 2017, from https://www.socialresearchmethods.net/kb/ sampprob.php Yunus, N. K. Y., Ishak, S., & Razak, A. Z. A. A. (2010). Motivation, empowerment, service quality and polytechnic students level of satisfaction in Malaysia. International Journal of Business and Social Science, 1(1). Yusop, M. Z. (2011). A study of student satisfaction in relation to non-academic staff behavior in UiTM Pahang (Jengka Campus). Zain, O. M., Jan, M. T., & Ibrahim, A. B. (2013). Factors influencing students decisions in choosing private institutions of higher education in Malaysia: A structural equation modeling approach. Asian Academy of Management Journal, 18(1), 75-90. Zainuddin, S., Kahmis, M. H., Muhamad, A., & Mamat, N. (2014). Perception and expectation of students towards the service quality: Perspective in Malaysian research university. Malaysian Online Journal of Educational Management (Mojem), 2(2), 73- 91. Zammuto, R., Keaveney, S. O., & Connor, E. (1996). Rethinking student services: Assessing and improving service quality. Journal of Marketing in Higher Education, 7(1), 45-70. Zeeshan, M., Sabbar, S. D., Bashir, S., & Hussain, R. L. (2013). Foreign students’ motivation for studying in Malaysia. International Journal of Asian Social Science, 3(3), 833-846. Zeithaml, V. A. (2000). Service quality, profitability, and the economic worth of customers: What we know and what we need to learn. Journal of the Academy of Marketing Science, 28(1), 67-85. Zeithaml, V. A., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm. Irwin/ McGraw Hill: New York, NY. Zikmund, W. G. (1988). Business research methods. 2nd ed. The Dryden Press. Zikmund, W. G. (2003). Business research methods. 7th ed. Thomson: South Western.