Price-Quality Relationship At Car Boot Sales

Price is one of the major determinants of buying behaviour and product choice. For some consumers, they perceive the price as an indicator of product quality. The aim of this dissertation is to investigate a part of consumer buying behaviour at car boot sales, focusing on their perception on price a...

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书目详细资料
主要作者: Norsitta, Bahari
格式: Thesis
语言:eng
eng
出版: 1995
主题:
在线阅读:https://etd.uum.edu.my/740/1/NORSITTA_BAHARI.pdf
https://etd.uum.edu.my/740/2/NORSITTA_BAHARI_95.pdf
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