Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
The purpose of this study is to examine the relationship between brand knowledge, brand personality, brand experience and brand referral behaviors among Gen-Y in context of cosmetic brand among UUM undergraduate business students. In total, 350 questionnaires were distributed to UUM School of Busine...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7424/1/s820143_01.pdf https://etd.uum.edu.my/7424/2/s820143_02.pdf |
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