Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
The purpose of this study is to examine the relationship between brand knowledge, brand personality, brand experience and brand referral behaviors among Gen-Y in context of cosmetic brand among UUM undergraduate business students. In total, 350 questionnaires were distributed to UUM School of Busine...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | eng eng |
出版: |
2018
|
主题: | |
在线阅读: | https://etd.uum.edu.my/7424/1/s820143_01.pdf https://etd.uum.edu.my/7424/2/s820143_02.pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
成为第一个发表评论!