Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial

The purpose of this study is to examine the about factors that influence the attitude of the consumers about marketing through the social media. These factors are reliability on information, privacy concerns, the perceptual reliability on online advertising and the security control against social m...

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Main Author:	Ami Joselina, Abu Bakar
Format:	Thesis
Language:	eng eng
Published:	2018
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7427/1/s814481_01.pdf https://etd.uum.edu.my/7427/2/s814481_02.pdf
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id	my-uum-etd.7427
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Adam, Mohamad Zainol Abidin
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Ami Joselina, Abu Bakar Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial
description	The purpose of this study is to examine the about factors that influence the attitude of the consumers about marketing through the social media. These factors are reliability on information, privacy concerns, the perceptual reliability on online advertising and the security control against social media. This research involved students from School of Business Management, College of Business Universiti Utara Malaysia. A total of 340 questionnaires were distributed and 315 questionnaires were returned and used for analysis. In this study, correlation and regression analysis has been used to analyze the data using SPSS version 21.0. The findings showed that there is a significant relationship between reliability on information, privacy concerns, and the perceptual reliability on online advertising and the security control on attitude of consumers towards marketing on social media. In addition, it was found that security control has the strongest influence on consumers’ attitude towards marketing on social media. As a conclusion, social media is one of the marketing methods that is effective but the management of social media marketing should implement it effectively and meticulously.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Ami Joselina, Abu Bakar
author_facet	Ami Joselina, Abu Bakar
author_sort	Ami Joselina, Abu Bakar
title	Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial
title_short	Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial
title_full	Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial
title_fullStr	Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial
title_full_unstemmed	Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial
title_sort	faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2018
url	https://etd.uum.edu.my/7427/1/s814481_01.pdf https://etd.uum.edu.my/7427/2/s814481_02.pdf
_version_	1747828216530206720
spelling	my-uum-etd.74272021-08-09T04:21:02Z Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial 2018 Ami Joselina, Abu Bakar Adam, Mohamad Zainol Abidin School of Business Management School of Business Management HF5415.33 Consumer Behavior. The purpose of this study is to examine the about factors that influence the attitude of the consumers about marketing through the social media. These factors are reliability on information, privacy concerns, the perceptual reliability on online advertising and the security control against social media. This research involved students from School of Business Management, College of Business Universiti Utara Malaysia. A total of 340 questionnaires were distributed and 315 questionnaires were returned and used for analysis. In this study, correlation and regression analysis has been used to analyze the data using SPSS version 21.0. The findings showed that there is a significant relationship between reliability on information, privacy concerns, and the perceptual reliability on online advertising and the security control on attitude of consumers towards marketing on social media. In addition, it was found that security control has the strongest influence on consumers’ attitude towards marketing on social media. As a conclusion, social media is one of the marketing methods that is effective but the management of social media marketing should implement it effectively and meticulously. 2018 Thesis https://etd.uum.edu.my/7427/ https://etd.uum.edu.my/7427/1/s814481_01.pdf text eng public https://etd.uum.edu.my/7427/2/s814481_02.pdf text eng public masters masters Universiti Utara Malaysia Abdul-Rahman, A. & Hailes, S. (2000). Supporting trust in virtual communities. Proceedings of the 33rd Hawaii International Conference on System Sciences. Akar, E., & Topçu, B. (2011). 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Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial

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