Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial

The purpose of this study is to examine the about factors that influence the attitude of the consumers about marketing through the social media. These factors are reliability on information, privacy concerns, the perceptual reliability on online advertising and the security control against social m...

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Bibliographic Details
Main Author: Ami Joselina, Abu Bakar
Format: Thesis
Published: 2018
Online Access:https://etd.uum.edu.my/7427/1/s814481_01.pdf
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