Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi

Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi

Research related to message strategies, intention and desire as well as information seeking behavior with participation in training and adoption of innovations have been done in the Western countries. However, there are still very limited studies in proving the variables of message strategies, infor...

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Main Author: Nan Zakiah, Megat Ibrahim
Format: Thesis
Language:eng
eng
eng
Published: 2018
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ZA Information resources
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Mustaffa, Che Su
Ahmad, Mohd Khairie
topic ZA Information resources
spellingShingle ZA Information resources
Nan Zakiah, Megat Ibrahim
Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi
description Research related to message strategies, intention and desire as well as information seeking behavior with participation in training and adoption of innovations have been done in the Western countries. However, there are still very limited studies in proving the variables of message strategies, information seeking behavior, intention and desires are contribute to the participation in training and adoption of innovation in the context of society in Malaysia. Therefore, this study aimed to form a model in describing the relationship between the variables. This research also to identify whether message strategies, information seeking behaviour, intention and desire serve as a predictor in participation in training and adoption of innovations. Quantitative methods were applied in this study. Data were collected through the distribution of questionnaires to 373 respondents who are participants trainees under supervision Majlis Amanah Rakyat (MARA). This research has shown that message strategies, intentions and desires and information seeking behaviour are an important factors that contributed to the creation of a model of innovation adoption. The study also found significant relationship between that message strategies, intentions and desires, information seeking behaviour with community participation in training and adoption of innovation. It is also found that message strategies, information seeking behaviour and intention and desire serve as a predictor of participation in training and adoption of innovation. Participation in training identified mediating effect on the relationship of message strategies, intentions and desires, information seeking behaviour with the adoption of innovation. Hence, this study contributes to the field of communication through the establishment of a more comprehensive variables related to participation in training and adoption of innovation and help to developed the Planned Behaviour Theory.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Nan Zakiah, Megat Ibrahim
author_facet Nan Zakiah, Megat Ibrahim
author_sort Nan Zakiah, Megat Ibrahim
title Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi
title_short Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi
title_full Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi
title_fullStr Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi
title_full_unstemmed Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi
title_sort analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2018
url https://etd.uum.edu.my/7453/1/Depositpermission_s94050.pdf
https://etd.uum.edu.my/7453/2/s94050_01.pdf
https://etd.uum.edu.my/7453/3/s94050_02.pdf
_version_ 1747828221302276096
spelling my-uum-etd.74532021-08-11T02:41:07Z Analisis terhadap faktor peramal dan perantaraan kepada adopsi inovasi 2018 Nan Zakiah, Megat Ibrahim Mustaffa, Che Su Ahmad, Mohd Khairie Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences ZA Information resources Research related to message strategies, intention and desire as well as information seeking behavior with participation in training and adoption of innovations have been done in the Western countries. However, there are still very limited studies in proving the variables of message strategies, information seeking behavior, intention and desires are contribute to the participation in training and adoption of innovation in the context of society in Malaysia. Therefore, this study aimed to form a model in describing the relationship between the variables. This research also to identify whether message strategies, information seeking behaviour, intention and desire serve as a predictor in participation in training and adoption of innovations. Quantitative methods were applied in this study. Data were collected through the distribution of questionnaires to 373 respondents who are participants trainees under supervision Majlis Amanah Rakyat (MARA). This research has shown that message strategies, intentions and desires and information seeking behaviour are an important factors that contributed to the creation of a model of innovation adoption. The study also found significant relationship between that message strategies, intentions and desires, information seeking behaviour with community participation in training and adoption of innovation. It is also found that message strategies, information seeking behaviour and intention and desire serve as a predictor of participation in training and adoption of innovation. Participation in training identified mediating effect on the relationship of message strategies, intentions and desires, information seeking behaviour with the adoption of innovation. Hence, this study contributes to the field of communication through the establishment of a more comprehensive variables related to participation in training and adoption of innovation and help to developed the Planned Behaviour Theory. 2018 Thesis https://etd.uum.edu.my/7453/ https://etd.uum.edu.my/7453/1/Depositpermission_s94050.pdf text eng public https://etd.uum.edu.my/7453/2/s94050_01.pdf text eng public https://etd.uum.edu.my/7453/3/s94050_02.pdf text eng public http://sierra.uum.edu.my/record=b1697931~S1 Ph.D. doctoral Universiti Utara Malaysia Abayode, B. O. (1984). Communications potentials of the library for non-literates: an experiment in providing information services in a rural setting. Libri Journal. 34(3). 126-140. Aguinis, H., & Kraiger, K. (2009). 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