Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
Given the tremendous increase in demand for luxury fashion product among generation Y consumers’, had subsequently increased the concern among manufacturers and companies about the importance of measuring the crucial determinants that affect the purchase intention of luxury product brands within th...
Saved in:
Main Author: | Siti Nadia, Sheikh Abdul Hamid |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2018
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/7475/1/s820610_01.pdf https://etd.uum.edu.my/7475/2/s820610_02.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors that influence online purchase intention among UUM postgraduate students
by: Khairull Anuar, Ismail
Published: (2017) -
Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
by: Nurul Aimi, Ramli
Published: (2019) -
Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
by: Noor Hasaniyati, Mohd Rejab
Published: (2018) -
Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM
by: Nik Muhammad Ismail, Karim
Published: (2015) -
Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
by: Oktarici, Eddo Nanda
Published: (2014)