The link on service characteristics, customer satisfaction and competitive strategy among retail chain stores in Kuala Lumpur
The main purpose of this study was to examine the different on customer perception of service quality, servicescape, perceived value and customer satisfaction among the retail chain stores that pursuing a cost leadership strategy and differentiation strategy. The relationship between service quality...
Saved in:
主要作者: | Loo Jang Yih, Vincent |
---|---|
格式: | Thesis |
语言: | eng eng |
出版: |
2018
|
主题: | |
在线阅读: | https://etd.uum.edu.my/7819/1/s821849_01.pdf https://etd.uum.edu.my/7819/2/s821849_02.pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
Store Loyalty Determinants of Modern Retailing in Indonesia: A Structural Equation Modelling (SEM) Approach
由: Lina, Salim
出版: (2007) -
Factors influence customer loyalty in hotel industry
由: Yan, Zhang
出版: (2015) -
The role of customer relationship management, service quality and innovation as sources of brand equity development
由: Shriedeh, Fayez Bassam Fayez
出版: (2018) -
Mediating role of customer satisfaction on service quality and customer loyalty in grocery store in shopping malls in Saudi Arabia
由: Al Otaibi, Naif Mutlaq
出版: (2014) -
The study of encounter service quality among Malaysian' online retailers towards customer loyalty
由: Fatin Firzana, Muhammad Khairi
出版: (2021)