The link on service characteristics, customer satisfaction and competitive strategy among retail chain stores in Kuala Lumpur
The main purpose of this study was to examine the different on customer perception of service quality, servicescape, perceived value and customer satisfaction among the retail chain stores that pursuing a cost leadership strategy and differentiation strategy. The relationship between service quality...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | eng eng |
| منشور في: |
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/7819/1/s821849_01.pdf https://etd.uum.edu.my/7819/2/s821849_02.pdf |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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