External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms

External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms

It is commonly accepted that External Knowledge Search (EKS) strategies are important for firms’ Product Innovation Performance (PIP). However, there are two questions that are still not clear. First, what dimensions of firms’ EKS strategies that are crucial in determining their product innovation s...

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Main Author: Chong, Say Lee
Format: Thesis
Language:eng
eng
Published: 2018
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HF5001-6182 Business
Online Access:https://etd.uum.edu.my/7840/1/Depositpermission_s94702.pdf
https://etd.uum.edu.my/7840/2/s94702_01.pdf
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institution Universiti Utara Malaysia
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eng
advisor Fadzil, Faudziah Hanim
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Chong, Say Lee
External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms
description It is commonly accepted that External Knowledge Search (EKS) strategies are important for firms’ Product Innovation Performance (PIP). However, there are two questions that are still not clear. First, what dimensions of firms’ EKS strategies that are crucial in determining their product innovation success? Second, how firms are exploiting the external knowledge from their external knowledge search activities? This study intends to open the “black box” between different dimensions of EKS strategies and PIP by proposing Absorptive Capacity (AC) as the mediating variable. Employing path analysis through Partial-Least Squares- Structural Equation Modelling (PLS-SEM) among a sample of 137 Malaysian manufacturing firms, this study demonstrates that collaboration depth, information search breadth and information search depth are directly related to AC, and indirectly related to PIP. These results suggest that AC mediates the relationship between these three types of EKS strategies and PIP. Interestingly, this study found that AC partially mediates the relationship between collaboration depth and PIP, but fully mediates the relationship between information search breadth and PIP. Although partially mediates, the relationship recorded significant mediation effect between information search depth and PIP. In this way, it provides insights that information search breadth and depth are essential in contributing to firms’ AC development, whereas collaboration depth, albeit contributes to developing firms’ AC, and yet, this strategy could also contribute directly to PIP. This study advances the extant literature by explaining the way of a firm in attaining superior PIP from EKS strategies and AC. Besides that, this study provides insight for managers in developing suitable strategies to gain and sustain competitive advantages. As firms improve in their PIP, it could move up the value chain of a country and encourage a better economic development for the nation.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Chong, Say Lee
author_facet Chong, Say Lee
author_sort Chong, Say Lee
title External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms
title_short External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms
title_full External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms
title_fullStr External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms
title_full_unstemmed External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms
title_sort external knowledge search strategies toward product innovation performance in malaysian manufacturing firms
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2018
url https://etd.uum.edu.my/7840/1/Depositpermission_s94702.pdf
https://etd.uum.edu.my/7840/2/s94702_01.pdf
_version_ 1747828274992513024
spelling my-uum-etd.78402021-08-09T06:31:04Z External knowledge search strategies toward product innovation performance in Malaysian manufacturing firms 2018 Chong, Say Lee Fadzil, Faudziah Hanim Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business It is commonly accepted that External Knowledge Search (EKS) strategies are important for firms’ Product Innovation Performance (PIP). However, there are two questions that are still not clear. First, what dimensions of firms’ EKS strategies that are crucial in determining their product innovation success? Second, how firms are exploiting the external knowledge from their external knowledge search activities? This study intends to open the “black box” between different dimensions of EKS strategies and PIP by proposing Absorptive Capacity (AC) as the mediating variable. Employing path analysis through Partial-Least Squares- Structural Equation Modelling (PLS-SEM) among a sample of 137 Malaysian manufacturing firms, this study demonstrates that collaboration depth, information search breadth and information search depth are directly related to AC, and indirectly related to PIP. These results suggest that AC mediates the relationship between these three types of EKS strategies and PIP. Interestingly, this study found that AC partially mediates the relationship between collaboration depth and PIP, but fully mediates the relationship between information search breadth and PIP. Although partially mediates, the relationship recorded significant mediation effect between information search depth and PIP. In this way, it provides insights that information search breadth and depth are essential in contributing to firms’ AC development, whereas collaboration depth, albeit contributes to developing firms’ AC, and yet, this strategy could also contribute directly to PIP. This study advances the extant literature by explaining the way of a firm in attaining superior PIP from EKS strategies and AC. Besides that, this study provides insight for managers in developing suitable strategies to gain and sustain competitive advantages. As firms improve in their PIP, it could move up the value chain of a country and encourage a better economic development for the nation. 2018 Thesis https://etd.uum.edu.my/7840/ https://etd.uum.edu.my/7840/1/Depositpermission_s94702.pdf text eng public https://etd.uum.edu.my/7840/2/s94702_01.pdf text eng public https://sierra.uum.edu.my/record=b1698957~S1 Ph.D. doctoral Universiti Utara Malaysia Abreu, M., Grinevich, V., Kitson, M., & Savona, M. (2011). 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