Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs

Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs

The objective of this study is to empirically examine the effects of Entrepreneurial Orientation (EO) and Market orientation (MO) on the performance of Small and Medium Enterprises (SMEs) in the Kingdom of Saudi Arabia. Additionally, this study also examines the mediation effect of Total Quality Man...

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Main Author: Qaid, Gamal Abdualmajed Ali
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
HB615-715 Entrepreneurship
Risk and uncertainty
Property
Online Access:https://etd.uum.edu.my/7877/1/s95378_01.pdf
https://etd.uum.edu.my/7877/2/s95378_02.pdf
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id my-uum-etd.7877
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdullah, Haim Hilman
Gorondutse, Abdullahi Hassan
topic HB615-715 Entrepreneurship
Risk and uncertainty
Property
spellingShingle HB615-715 Entrepreneurship
Risk and uncertainty
Property
Qaid, Gamal Abdualmajed Ali
Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs
description The objective of this study is to empirically examine the effects of Entrepreneurial Orientation (EO) and Market orientation (MO) on the performance of Small and Medium Enterprises (SMEs) in the Kingdom of Saudi Arabia. Additionally, this study also examines the mediation effect of Total Quality Management (TQM) on the relationship between EO, MO, and performance. At the same time, it also investigates the moderating effect of organizational culture (OC) on the relationships between TQM and performance. The theoretical framework was developed based on extant literature regarding EO and MO. The data of the study were collected using a survey method whereby a total of 722 questionnaires were distributed to SMEs' managers/owners but only 364 questionnaires were used for further analysis. This study utilizes the Partial Least Squares Structural Equation Modelling (PLS-SEM) to establish the validity and reliability of the measurement model and to test the study's hypotheses. The results provide empirical support for most of the hypothesized relationships. Specifically, EO and TQM predicted a direct significant and positive relationship with performance while MO was not found to be a predictor of SMEs' performance. Additionally, EO and MO are significantly and positively related to TQM. More importantly, the results indicate that TQM plays a mediating role on the relationship between EO, MO, and SMEs' performance. Meanwhile, the study also revealed that OC has a significant and negative moderating effect on the relationship between TQM and performance. Furthermore, the research outcome equally provides significant contributions to both managers and researchers to further understand the effects of EO, MO, TQM, and OC on performance. It also revealed that various theories such as RBV, contingency theory, and industrial organization theory can be used to improve SMEs' performance. Finally, the study's contributions, limitations, implications and suggestions for future research were discussed.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Qaid, Gamal Abdualmajed Ali
author_facet Qaid, Gamal Abdualmajed Ali
author_sort Qaid, Gamal Abdualmajed Ali
title Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs
title_short Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs
title_full Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs
title_fullStr Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs
title_full_unstemmed Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs
title_sort entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of smes
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2018
url https://etd.uum.edu.my/7877/1/s95378_01.pdf
https://etd.uum.edu.my/7877/2/s95378_02.pdf
_version_ 1747828281283969024
spelling my-uum-etd.78772021-08-11T06:32:31Z Entrepreneurial orientation, market orientation, total quality management and organizational culture on performance of SMEs 2018 Qaid, Gamal Abdualmajed Ali Abdullah, Haim Hilman Gorondutse, Abdullahi Hassan School of Business Management School of Business Management HB615-715 Entrepreneurship. Risk and uncertainty. Property The objective of this study is to empirically examine the effects of Entrepreneurial Orientation (EO) and Market orientation (MO) on the performance of Small and Medium Enterprises (SMEs) in the Kingdom of Saudi Arabia. Additionally, this study also examines the mediation effect of Total Quality Management (TQM) on the relationship between EO, MO, and performance. At the same time, it also investigates the moderating effect of organizational culture (OC) on the relationships between TQM and performance. The theoretical framework was developed based on extant literature regarding EO and MO. The data of the study were collected using a survey method whereby a total of 722 questionnaires were distributed to SMEs' managers/owners but only 364 questionnaires were used for further analysis. This study utilizes the Partial Least Squares Structural Equation Modelling (PLS-SEM) to establish the validity and reliability of the measurement model and to test the study's hypotheses. The results provide empirical support for most of the hypothesized relationships. Specifically, EO and TQM predicted a direct significant and positive relationship with performance while MO was not found to be a predictor of SMEs' performance. Additionally, EO and MO are significantly and positively related to TQM. More importantly, the results indicate that TQM plays a mediating role on the relationship between EO, MO, and SMEs' performance. Meanwhile, the study also revealed that OC has a significant and negative moderating effect on the relationship between TQM and performance. 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