Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence

Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence

Multinational Enterprises (MNEs) are increasingly interested in engaging with Base of Pyramid (BoP) enterprises in host market as part of their global supply chain networks in pursuit of internationalization strategy. Recently, the literature in international marketing has emerged to shed light on p...

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Main Author: Siddiqui, Sulaman Hafeez
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/8025/1/s95043_01.pdf
https://etd.uum.edu.my/8025/2/s95043_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Lebai Othman, Ismail
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Siddiqui, Sulaman Hafeez
Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence
description Multinational Enterprises (MNEs) are increasingly interested in engaging with Base of Pyramid (BoP) enterprises in host market as part of their global supply chain networks in pursuit of internationalization strategy. Recently, the literature in international marketing has emerged to shed light on potential of engaging BoP enterprises in MNEs' supply chain networks. Present study extends the theory of network internationalization. It investigates the influence of MNEs' sustainable/inclusive supply chain linkages with BoP enterprises in host market on market knowledge competence of managers and thereby internationalization strategy of MNEs in host market. Quantitative research design is used to empirically examine the key relationship theorized by the study. The data has been collected using structured questionnaire filled by sample of marketing/supply chain managers in MNEs which have maintained BoP supply chain cluster in their business model in Pakistan. The results of study indicate that sustainable/inclusive supply chain cluster linkages have significant positive impact on market knowledge competence of supply chain managers and on internationalization of MNEs in host market. Further studies may be conducted on BoP supply chain linkages of emerging market MN Es in home market to analyze its impact on their performance in foreign host markets. Nonetheless, findings of the study can be useful to managers in MN Es who are interested in their firms' market penetration in foreign host markets. The outcomes of the study also have implication for policy makers in developing countries interested in poverty alleviation through market based policy interventions.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Siddiqui, Sulaman Hafeez
author_facet Siddiqui, Sulaman Hafeez
author_sort Siddiqui, Sulaman Hafeez
title Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence
title_short Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence
title_full Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence
title_fullStr Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence
title_full_unstemmed Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence
title_sort impact of sustainable supply chain linkages with bop firms on mnes' internationalization: mediating role of market knowledge competence
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2018
url https://etd.uum.edu.my/8025/1/s95043_01.pdf
https://etd.uum.edu.my/8025/2/s95043_02.pdf
_version_ 1747828308480884736
spelling my-uum-etd.80252021-08-11T07:22:33Z Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence 2018 Siddiqui, Sulaman Hafeez Lebai Othman, Ismail School of Business Management School of Business Management HF5001-6182 Business Multinational Enterprises (MNEs) are increasingly interested in engaging with Base of Pyramid (BoP) enterprises in host market as part of their global supply chain networks in pursuit of internationalization strategy. Recently, the literature in international marketing has emerged to shed light on potential of engaging BoP enterprises in MNEs' supply chain networks. Present study extends the theory of network internationalization. It investigates the influence of MNEs' sustainable/inclusive supply chain linkages with BoP enterprises in host market on market knowledge competence of managers and thereby internationalization strategy of MNEs in host market. Quantitative research design is used to empirically examine the key relationship theorized by the study. The data has been collected using structured questionnaire filled by sample of marketing/supply chain managers in MNEs which have maintained BoP supply chain cluster in their business model in Pakistan. The results of study indicate that sustainable/inclusive supply chain cluster linkages have significant positive impact on market knowledge competence of supply chain managers and on internationalization of MNEs in host market. Further studies may be conducted on BoP supply chain linkages of emerging market MN Es in home market to analyze its impact on their performance in foreign host markets. Nonetheless, findings of the study can be useful to managers in MN Es who are interested in their firms' market penetration in foreign host markets. The outcomes of the study also have implication for policy makers in developing countries interested in poverty alleviation through market based policy interventions. 2018 Thesis https://etd.uum.edu.my/8025/ https://etd.uum.edu.my/8025/1/s95043_01.pdf text eng public https://etd.uum.edu.my/8025/2/s95043_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Aharoni, Y. (1966). The foreign investment decision process. Boston, MA: HBS Press. Akbar, Y., & Ferencikova, S. (2007). Industrial Clustering and Global Value Chains in Central and Eastern Europe: Role of Multinational Enterprises in Industrial Upgrading. Prague Economic Papers, 2007(3), 237-251. Akhter, S. H., & Robles, F. (2006). Leveraging internal competency and managing environmental uncertainty: Propensity to collaborate in international markets. International Marketing Review, 23(1), 98-115. Alcacer, J., & Zhao, M. (2014). Local R&D Strategies and Multi-location Firms: The Role of lnternal Linkages. Language. 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