Integrated marketing communication capability: an investigation in the consumer market of Pakistan

Every performance-oriented organization requires proper Integrated Marketing Communication (IMC) to communicate and persuade its stakeholders. Firms capable of effective planning and implementing IMC activities yield the benefits of better Campaign Effectiveness and Brand Market Performance. However...

Full description

Saved in:

Bibliographic Details
Main Author:	Ahmad, Ayaz
Format:	Thesis
Language:	eng eng
Published:	2019
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/8041/1/s901201_01.pdf https://etd.uum.edu.my/8041/2/s901201_02.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.8041
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Md. Salleh, Salniza Perumal, Selvan
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Ahmad, Ayaz Integrated marketing communication capability: an investigation in the consumer market of Pakistan
description	Every performance-oriented organization requires proper Integrated Marketing Communication (IMC) to communicate and persuade its stakeholders. Firms capable of effective planning and implementing IMC activities yield the benefits of better Campaign Effectiveness and Brand Market Performance. However, the literature stresses the presence of conducive firm’s environment to facilitate the IMC process. Thus, consistent with the resource-based view, this thesis investigates the effects of the several supporting factors such as market orientation culture, brand orientation capability, information technology capability, marketing database and top-management support on the IMC capability and its related outcomes. This study hypothesizes several direct and indirect relationships between the supporting factors, IMC capability and its related outcomes. Adopting Partial Least Square – Structural Equation Modelling technique and utilizing a total of 141 responses, the findings of this study clearly delineate that IMC capability is directly affected by the proposed supporting factors except for information technology capability. Moreover, IMC capability is found to have both direct and indirect influences on the related outcomes. In relation to the indirect effects of the supporting factors on IMC related outcomes, all the proposed relationships are found to be significant and positive except for the indirect effect of market orientation culture on the brand market performance. Indeed, the firms’ capability to plan and implement IMC activities and the supporting underlying factors play an important role in achieving the campaign effectiveness and brand market performance. Several empirical linkages, mostly new, have been established between the supporting factors and IMC capability followed by subsequent IMC related outcomes. Future studies should include other factors to assess their influence on IMC capability and subsequent outcomes focusing on longitudinal designs and large samples. Attention to the underlying resources and capabilities can accrue benefits for the firms’ IMC capability and hence, its outcomes.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Ahmad, Ayaz
author_facet	Ahmad, Ayaz
author_sort	Ahmad, Ayaz
title	Integrated marketing communication capability: an investigation in the consumer market of Pakistan
title_short	Integrated marketing communication capability: an investigation in the consumer market of Pakistan
title_full	Integrated marketing communication capability: an investigation in the consumer market of Pakistan
title_fullStr	Integrated marketing communication capability: an investigation in the consumer market of Pakistan
title_full_unstemmed	Integrated marketing communication capability: an investigation in the consumer market of Pakistan
title_sort	integrated marketing communication capability: an investigation in the consumer market of pakistan
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2019
url	https://etd.uum.edu.my/8041/1/s901201_01.pdf https://etd.uum.edu.my/8041/2/s901201_02.pdf
_version_	1747828312421433344
spelling	my-uum-etd.80412022-08-08T03:33:43Z Integrated marketing communication capability: an investigation in the consumer market of Pakistan 2019 Ahmad, Ayaz Md. Salleh, Salniza Perumal, Selvan School of Business Management School of Business Management HF5001-6182 Business Every performance-oriented organization requires proper Integrated Marketing Communication (IMC) to communicate and persuade its stakeholders. Firms capable of effective planning and implementing IMC activities yield the benefits of better Campaign Effectiveness and Brand Market Performance. However, the literature stresses the presence of conducive firm’s environment to facilitate the IMC process. Thus, consistent with the resource-based view, this thesis investigates the effects of the several supporting factors such as market orientation culture, brand orientation capability, information technology capability, marketing database and top-management support on the IMC capability and its related outcomes. This study hypothesizes several direct and indirect relationships between the supporting factors, IMC capability and its related outcomes. Adopting Partial Least Square – Structural Equation Modelling technique and utilizing a total of 141 responses, the findings of this study clearly delineate that IMC capability is directly affected by the proposed supporting factors except for information technology capability. Moreover, IMC capability is found to have both direct and indirect influences on the related outcomes. In relation to the indirect effects of the supporting factors on IMC related outcomes, all the proposed relationships are found to be significant and positive except for the indirect effect of market orientation culture on the brand market performance. Indeed, the firms’ capability to plan and implement IMC activities and the supporting underlying factors play an important role in achieving the campaign effectiveness and brand market performance. Several empirical linkages, mostly new, have been established between the supporting factors and IMC capability followed by subsequent IMC related outcomes. Future studies should include other factors to assess their influence on IMC capability and subsequent outcomes focusing on longitudinal designs and large samples. Attention to the underlying resources and capabilities can accrue benefits for the firms’ IMC capability and hence, its outcomes. 2019 Thesis https://etd.uum.edu.my/8041/ https://etd.uum.edu.my/8041/1/s901201_01.pdf text eng public https://etd.uum.edu.my/8041/2/s901201_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3), 102-120. Aaker, D. A. (2009). Managing brand equity: Simon and Schuster. Aaker, D. A., & Joachimsthaler, E. (2012). Brand leadership: Simon and Schuster. Acedo, F. J., Barroso, C., & Galan, J. L. (2006). The resource‐based theory: dissemination and main trends. Strategic Management Journal, 27(7), 621-636. Ahmad, W., & Mahmood, Z. (2011). An empirical investigation of the association between creative advertising and advertising effectiveness in Pakistan. International Journal of Marketing Studies, 3(2), 32-47. Ambler, T. (2003). Marketing and the bottom line: the marketing metrics to pump up cash flow: Pearson Education. Ambler, T., Bhattacharya, C. B., Edell, J., Keller, K. L., Lemon, K. N., & Mittal, V. (2002). Relating brandand customer perspectives on marketing management. Journal of Service Research, 5(1), 13-25. Amit, R., & Schoemaker, P. J. (1993). Strategic assets and organizational rent. Strategic Management Journal, 14(1), 33-46. Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications: Nelson Education. Antonio, K. L., Richard, C. Y., & Tang, E. (2009). The complementarity of internal integration and product modularity: An empirical study of their interaction effect on competitive capabilities. Journal of Engineering and Technology Management, 26(4), 305-326. Argenti, P. A., Howell, R. A., & Beck, K. A. (2005). The strategic communication imperative. MIT Sloan Management Review, 46(3), 83-89. Ármannsdóttir, G. (2010). Marketing communications practices in SMES through a cultural lens: a one nation perspective: Icealnd [ie Iceland]. Asad, M. (2012). Porter Five Forces vs Resource Based View-A Comparison. Available at SSRN 1986725. Aslam, M. (2013, June 23, 2016) In resilient Pakistan, emerging middle class powers FMCG sector/Interviewer: F. Baloch. The Express Tribune. Aurora, M. C. R. (2015). Aurora, Nov-Dec. Auty, S., & Elliott, R. (1998). Fashion involvement, self-monitoring and the meaning of brands. Journal of Product & Brand Management, 7(2), 109-123. Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. Baldwin, J. D., & Oaxaca, R. L. (2004). Papers and Proceedings of the One Hundred Sixteenth Annual Meeting of the American Economic Association-San Diego, CA January 3-5, 2004: Amer Economic Assoc 2014 Broadway, STE 305, Nashville, TN 37203 USA. Balmer, J. M. (2013). Corporate brand orientation: What is it? What of it? Journal of Brand Management, 20(9), 723-741. Balmer, J. M., & Gray, E. R. (2003). Corporate brands: what are they? What of them? European Journal of Marketing, 37(7/8), 972-997. Balmer, J. M., Greyser, S. A., & Urde, M. (2009). Uncovering the corporate brand's core values. Management Decision, 47(4), 616-638. Baloch, F. (2013, June 23, 2013). in resilient economic environment of Pakistan, emerging middle class powers the FMCG sector, Business Article. June 23, 2013. Retrieved from http://tribune.com.pk/story/567315/in-resilient-pakistan-emerging-middle-class-powers-fmcg-sector/ Baraldi, A. N., & Enders, C. K. (2010). An introduction to modern missing data analyses. Journal of school psychology, 48(1), 5-37. Barclay, D., Higgins, C., & Thompson, R. (1995). The partial least squares (PLS) approach to casual modeling: personal computer adoption ans use as an Illustration. Barker, R. (2013). Strategic integrated communication: An alternative perspective of integrated marketing communication? Communication, 39(1), 102-121. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. Barney, J., Wright, M., & Ketchen, D. J. (2001). The resource-based view of the firm: Ten years after 1991. Journal of Management, 27(6), 625-641. Barney, J. B. (1986). Strategic factor markets: Expectations, luck, and business strategy. Management science, 32(10), 1231-1241. Barney, J. B. (2001). Is the resource-based “view” a useful perspective for strategic management research? Yes. Academy of management review, 26(1), 41-56. Barney, J. B., & Arikan, A. M. (2001). The resource-based view: Origins and implications. Handbook of strategic management, 124188. Barney, J. B., Ketchen, D. J., & Wright, M. (2011). The Future of Resource-Based Theory: Revitalization or Decline? Journal of Management, 37(5), 1299-1315. doi:10.1177/0149206310391805 Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173. Barry, T. E. (1987). The development of the hierarchy of effects: An historical perspective. Current issues and Research in Advertising, 10(1-2), 251-295. Baumgarth, C. (2010). " Living the brand": brand orientation in the business-to-business sector. European Journal of Marketing, 44(5), 653-671. Baumgarth, C., Merrilees, B., & Urde, M. (2013). Brand orientation: Past, present, and future. Journal of Marketing Management, 29(9-10), 973-980. Beard, F. (1997). IMC use and client-ad agency relationships. Journal of Marketing Communications, 3(4), 217-230. Becker, J.-M., Klein, K., & Wetzels, M. (2012). Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models. Long Range Planning, 45(5-6), 359-394. Becker, J., & Homburg, C. (1999). Market-oriented management: a systems-based perspective. Journal of market-focused management, 4(1), 17-41. Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective: The McGraw− Hill. Berens, G. (2007). Essentials of Corporate Communication: Implementing Practices for effective reputation management. Corporate Reputation Review, 10(1), 73-74. Beverland, M., & Luxton, S. (2005). Managing Integrated Marketing Communication (Imc) Through Strategic Decoupling: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past. Journal of Advertising, 34(4), 103-116. doi:10.1080/00913367.2005.10639207 BMIResearch. (2016). Retrieved from BMI Research: http://www.reportlinker.com/p0202809-summary/ Pakistan-Consumer-Electronics-Report-Q3.html Bolin, J. H. (2014). Hayes, Andrew F.(2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression‐Based Approach. New York, NY: The Guilford Press. Journal of Educational Measurement, 51(3), 335-337. Bower, J. L. (1970). Managing the resource allocation process: A study of corporate planning and investment. Bowling, A. (2005). Mode of questionnaire administration can have serious effects on data quality. Journal of public health, 27(3), 281-291. Brady, M., Saren, M., & Tzokas, N. (2002). Integrating information technology into marketing practice–the IT reality of contemporary marketing practice. Journal of Marketing Management, 18(5-6), 555-577. Braun, E. (1998). Technology in context: Technology assessment for managers: Taylor & Francis US. Bridson, K., & Evans, J. (2004). The secret to a fashion advantage is brand orientation. International Journal of Retail & Distribution Management, 32(8), 403-411. Bridson, K., Evans, J., Mavondo, F., & Minkiewicz, J. (2013). Retail brand orientation, positional advantage and organisational performance. The International Review of Retail, Distribution and Consumer Research, 23(3), 245-264. Broderick, A., & Pickton, D. (2005). Integrated marketing communications: Pearson Education UK. Brodie, R., Brady, M., Brady, M., Fellenz, M. R., & Brookes, R. (2008). Researching the role of information and communications technology (ICT) in contemporary marketing practices. Journal of Business & Industrial Marketing, 23(2), 108-114. Brodie, R. J. (2009). From goods to service branding: An integrative perspective. Marketing Theory, 9(1), 107-111. Brookes, R. W., Brodiem, R. J., Coviello, N. E., & Palmer, R. A. (2005). How managers perceive the impacts of information technologies on contemporary marketing practices: reinforcing, enhancing or transforming? Journal of Relationship Marketing, 3(4), 7-26. Brown, J. (1997). Impossible dream or inevitable revolution? Investigating the concept of integrated marketing communications. Journal of Communication Management, 2(1), 70-81. Bryman, A. (2017). Quantitative and qualitative research: further reflections on their integration Mixing methods: Qualitative and quantitative research (pp. 57-78): Routledge. Buckley, P. J., Glaister, K. W., Klijn, E., & Tan, H. (2009). Knowledge Accession and Knowledge Acquisition in Strategic Alliances: The Impact of Supplementary and Complementary Dimensions. British Journal of Management, 20(4), 598-609. doi:10.1111/j.1467-8551.2008.00607.x Buhalis, D. (1998). Strategic use of information technologies in the tourism industry. Tourism management, 19(5), 409-421. Burgelman, R. A. (1994). Fading memories: A process theory of strategic business exit in dynamic environments. Administrative Science Quarterly, 24-56. . Burgeoning FMCGs Market (2012). AURORA, December. Burnett, J., & Moriarty, S. E. (1998). Introduction to marketing communication: an integrated approach: Prentice Hall. Buttenberg, K. (2015). The classification of customer-and brand-oriented marketing capabilities. Transnational Marketing Journal, 3(1), 26-44. Byrne, B. M. (2001). Structural equation modeling with AMOS, EQS, and LISREL: Comparative approaches to testing for the factorial validity of a measuring instrument. International journal of testing, 1(1), 55-86. Byrne, B. M. (2013). Structural equation modeling with EQS: Basic concepts, applications, and programming: Routledge. Byrne, B. M. (2016). Structural equation modeling with AMOS: Basic concepts, applications, and programming: Routledge. Cable, D. M., & Edwards, J. R. (2004). Complementary and supplementary fit: a theoretical and empirical integration. Journal of applied psychology, 89(5), 822. Cadogan, J. W., & Diamantopoulos, A. (1995). Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization. Journal of Strategic Marketing, 3(1), 41-60. Cain, M. K., Zhang, Z., & Yuan, K.-H. (2017). Univariate and multivariate skewness and kurtosis for measuring nonnormality: Prevalence, influence and estimation. Behavior research methods, 49(5), 1716-1735. Canina, L., Palacios, D., & Devece, C. (2012). Management theories linking individual and organizational level analysis in entrepreneurship research. International Entrepreneurship and Management Journal, 8(3), 271-284. Capon, N., & Glazer, R. (1987). Marketing and technology: a strategic coalignment. The Journal of marketing, 1-14. Carolina, L.-B. (2014). Information technology as a catalyst of relationship marketing within a global context. African Journal of Business Management, 8(22), 1066-1078. Carrión, G. C., Henseler, J., Ringle, C. M., & Roldán, J. L. (2016). Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section. Journal of Business Research, 69(10), 4545-4551. Caywood, C. L., Schultz, D. E., & Wang, P. (1991). Integrated marketing communications: A survey of national consumer goods advertisers: AAAA. Chae, H.-C., Koh, C. E., & Prybutok, V. R. (2014). Information Technology Capability and Firm Performance: Contradictory Findings and Their Possible Causes. MIS quarterly, 38(1), 305-326. Chang, S.-J., Van-Witteloostuijn, A., & Eden, L. (2010). From the editors: Common method variance in international business research: Springer. Chen, Y.-f. (2011). Profile of TV Drama Audience in Taiwan: A Case Study of EasternIntegrated Consumer Profile Database 2010. Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), 295-336. Chin, W. W. (2010). How to write up and report PLS analyses Handbook of partial least squares (pp. 655-690): Springer. Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information systems research, 14(2), 189-217. Chin, W. W., & Newsted, P. R. (1999). Structural equation modeling analysis with small samples using partial least squares. Statistical strategies for small sample research, 1(1), 307-341. Chircu, A. M., & Kauffman, R. J. (2000). Limits to value in electronic commerce-related IT investments. Journal of management information systems, 17(2), 59-80. Chris, F. (2002). Marketing communications–Contexts, strategies and applications. Harlow: Prentice Hall, 790. Clow, K. E. (2004). Integrated advertising, promotion, and marketing communications: Pearson Education India. Clow, K. E. (2007). Integrated Advertising, Promotion and Marketing Communications, 4/e: Pearson Education India. Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications (Global edition ed.). Harlow, Essex: Pearson Education Limited. Cohen, J. (1988). Statistical power analysis for the behaviors science.(2nd). New Jersey: Laurence Erlbaum Associates, Publishers, Hillsdale. Cohen, J. (1992). A power primer. Psychological bulletin, 112(1), 155-158. Cohen, J. (2013). Statistical power analysis for the behavioral sciences: Routledge. Cohen, P., West, S. G., & Aiken, L. S. (2014). Applied multiple regression/correlation analysis for the behavioral sciences: Psychology Press. Collins, J. D., & Hitt, M. A. (2006). Leveraging tacit knowledge in alliances: The importance of using relational capabilities to build and leverage relational capital. Journal of Engineering and Technology Management, 23(3), 147-167. Conner, K. R. (1991). A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of the firm? Journal of Management, 17(1), 121-154. Cooper, D. R., Schindler, P. S., & Sun, J. (2003). Business research methods. Cornelissen, J. P. (2001). Integrated marketing communications and the language of marketing development. International Journal of Advertising, 20(4), 483-498. Cornelissen, J. P., & Lock, A. R. (2000). Theoretical concept or management fashion? Examining the significance of IMC. Journal of Advertising Research, 40(5), 7-15. Cornelissen, J. P., Lock, A. R., & Gardner, H. (2001). The organisation of external communication disciplines: an integrative framework of dimensions and determinants. International Journal of Advertising, 20(1), 67-88. Coviello, N., Milley, R., & Marcolin, B. (2001). Understanding IT‐enabled interactivity in contemporary marketing. Journal of Interactive Marketing, 15(4), 18-33. Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches: Sage publications. Cronbach, L. J. (1971). Test validation. Educational measurement. Daskalakis, S., & Mantas, J. (2008). Evaluating the impact of a service-oriented framework for healthcare interoperability. Studies in health technology and informatics, 136, 285. Day, G. S. (1994). The Capabilities of Market-Driven Organizations. [Reviewed work(s):Source: Journal of Marketing, Vol. 58, No. 4 (Oct., 1994), pp. 37-52 Published by: American Marketing Association]. Journal of Marketing Vol. 58 (No. 4 ), pp. 37-52. Day, G. S. (2011). Closing the marketing capabilities gap. Journal of marketing, 75(4), 183-195. De Chernatony, L., & Dall’Olmo Riley, F. (1998). Modelling the components of the brand. European Journal of Marketing, 32(11/12), 1074-1090. DeChernatony, L. (2010a). Creating powerful brands: Routledge. DeChernatony, L. (2010b). From brand vision to brand evaluation: the strategic process of growing and strengthening brands: Routledge. DeChernatony, L., & Riley, F. D. O. (1997). The chasm between managers' and consumers' views of brands: the experts' perspectives. Journal of Strategic Marketing, 5(2), 89-104. DeChernatony, L., & Segal-Horn, S. (2003). The criteria for successful services brands. European Journal of Marketing, 37(7/8), 1095-1118. Deshpandé, R. (1999). Developing a market orientation: sage publications. Deshpande, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis. The Journal of marketing, 23-37. Dewhirst, T., & Davis, B. (2005). Brand strategy and integrated marketing communication (IMC): A case study of Player’s cigarette brand marketing. Journal of Advertising, 34(4), 81-92. Diamantopoulos, A., & Winklhofer, H. M. (2001). Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38(2), 269-277. Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management science, 35(12), 1504-1511. Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. NA-Advances in Consumer Research Volume 17. Donald, M., & Wajcman, J. (1986). Introductory Essay: The Social Shaping of Technology. idem (eds), 2-25. Duarte, P. A. O., & Raposo, M. L. B. (2010). A PLS model to study brand preference: An application to the mobile phone market Handbook of partial least squares (pp. 449-485): Springer. Duncan, T. (2005). Principles of Advertising & IMC, 2nd edn. Duncan, T., and Frank Mulhern, eds. (2004). "A White Paper on the Staus, Scope and Future of IMC," IMC Symposium, . Northwestern University and University of Denver, McGraw Hill, 9. Duncan, T., & Caywood, C. (1996). The concept, process, and evolution of integrated marketing communication. Integrated communication: Synergy of persuasive voices, 13-34. Duncan, T., & Moriarty, S. (2006). How integrated marketing communication’s ‘touchpoints’ can operationalize the service-dominant logic. The service-dominant logic of marketing: Dialog, debate, and directions, 236-249. Duncan, T., & Moriarty, S. E. (1994). IMC audit workshop. Presentation to BBDO Europe, Paris (October). Duncan, T., & Moriarty, S. E. (1998). A communication-based marketing model for managing relationships. The Journal of marketing, 1-13. Duncan, T. R. (2002). IMC: Using advertising and promotion to build brands: McGraw-Hill Companies. Duncan, T. R., & Moriarty, S. E. (1997). Driving brand value: Using integrated marketing to manage profitable stakeholder relationships: Irwin Professional Publishing. Duncan, T. R., & Mulhern, F. (2004). A White Paper on the Status, Scope and Future of IMC (from IMC symposium sponsored by the IMC programs at Northwestern University and the University of Denver). New YorN: McGraw-Hill, 9. Dutta, S., Narasimhan, O., & Rajiv, S. (2005). Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26(3), 277-285. doi:10.1002/smj.442 Eagle, L., Kitchen, P., Hyde, K., Fourie, W., & Padisetti, M. (1999). Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand. International Journal of Advertising, 18(1), 89-119. Eagle, L., & Kitchen, P. J. (2000). IMC, brand communications, and corporate cultures. European Journal of Marketing, 34(5/6), 667-686. doi:10.1108/03090560010321983 Eagle, L., Kitchen, P. J., & Bulmer, S. (2007). Insights into interpreting integrated marketing communications. European Journal of Marketing, 41(7/8), 956-970. doi:10.1108/03090560710752474 Einwiller, S. A., & Boenigk, M. (2012). Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises. Journal of Marketing Communications, 18(5), 335-361. doi:10.1080/13527266.2010.530055 Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10-11), 1105-1121. Elliott, R., & Boshoff, C. (2008). The influence of business orientations in small tourism businesses on the success of integrated marketing communication. Management Dynamics, 17(4), 32-46. Enders, C. K. (2010). Applied missing data analysis: Guilford press. Evans, J., Bridson, K., & Rentschler, R. (2012). Drivers, impediments and manifestations of brand orientation: An international museum study. European Journal of Marketing, 46(11/12), 1457-1475. Evatt, D. S., Ruiz, C., & Triplett, J. F. (2005). Thinking big, staying small: Communication practices of small organizations: International Association of Business Communicators. Ewing, M. T. (2009). Integrated marketing communications measurement and evaluation. Journal of Marketing Communications, 15(2-3), 103-117. Ewing, M. T., Bussy, N. M. D., & Caruana, A. (2000). Perceived agency politics and conflicts of interest as potential barriers to IMC orientation. Journal of Marketing Communications, 6(2), 107-119. doi:10.1080/135272600345480 Ewing, M. T., & Napoli, J. (2005). Developing and validating a multidimensional nonprofit brand orientation scale. Journal of Business Research, 58(6), 841-853. Fahy, J., & Smithee, A. (1999). Strategic marketing and the resource based view of the firm. Academy of marketing science review, 1999, 1-20. Faul, F., Erdfelder, E., Buchner, A., & Lang, A.-G. (2009). Statistical power analyses using G* Power 3.1: Tests for correlation and regression analyses. Behavior research methods, 41(4), 1149-1160. Finstad, K. (2010). Response interpolation and scale sensitivity: Evidence against 5-point scales. Journal of Usability Studies, 5(3), 104-110. Foley, A., & Fahy, J. (2009). Seeing market orientation through a capabilities lens. European Journal of Marketing, 43(1/2), 13-20. doi:10.1108/03090560910923201 Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 39-50. Foss, N. J. (1997a). Resources and strategy: a brief overview of themes and contributions. Resources, firms and strategies, 3-12. Foss, N. J. (1997b). Resources, firms, and strategies: a reader in the resource-based perspective: Oxford University Press on Demand. Foss, N. J. (1998). The resource-based perspective: an assessment and diagnosis of problems. Scandinavian Journal of Management, 14(3), 133-149. Francisco, M.-L., Lucia, P., & Salvador, D. B.-G. (2015). Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach. International Journal of Advertising, 34(4), 678-701. doi:10.1080/02650487.2015.1009348 Garson, D. (2012). Partial least squares: Regression and path modeling. Asheboro, NC: Statistical Publishing Associates. Garson, G. D. (2016). Partial least squares: Regression and structural equation models. Asheboro, NC: Statistical Associates Publishers. Geisser, S. (1974). A predictive approach to the random effect model. Biometrika, 61(1), 101-107. Glazer, R. (1999). Winning in smart markets. MIT Sloan Management Review, 40(4), 59-69. Goodyear, M. (1996). Divided by a common language: diversity and deception in the world of global marketing. Journal of the Market Research Society, 38(2), 105-123. Gould, S. J. (2004). IMC as theory and as a poststructural set of practices and discourses: a continuously evolving paradigm shift. Journal of Advertising Research, 44(01), 66-70. Grant, R. M. (1991). The resource-based theory of competitive advantage: implications for strategy formulation. California management review, 33(3), 114-135. Grewal, R., Cote, J. A., & Baumgartner, H. (2004). Multicollinearity and measurement error in structural equation models: Implications for theory testing. Marketing Science, 23(4), 519-529. Gromark, J., & Melin, F. (2011). The underlying dimensions of brand orientation and its impact on financial performance. Journal of Brand Management, 18(6), 394-410. Gromark, J., & Melin, F. (2013). From market orientation to brand orientation in the public sector. Journal of Marketing Management, 29(9-10), 1099-1123. Grunig, J. E., & Dozier, D. M. (2003). Excellent public relations and effective organizations: A study of communication management in three countries: Routledge. Haenlein, M., & Kaplan, A. M. (2004). A beginner's guide to partial least squares analysis. Understanding statistics, 3(4), 283-297. Hair, Sarstedt, M., Hopkins, L., & Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121. Hair, J., Black, W., & Babin, B. (2010). Anderson. RE, 2010. Multivariate Data Analysis. New Jersey, Pearson Prentice Hall. Hair, J., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling: SAGE Publications. Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage Publications. Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152. Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2018). When to use and how to report the results of PLS-SEM. European Business Review(just-accepted), 00-00. Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414-433. Halawi, L., Aronson, J., & McCarthy, R. (2005). Resource-based view of knowledge management for competitive advantage. The electronic journal of knowledge management, 3(2), 75-86. Haleem, S. A. (2018). THE 21ST CENTURY: THE AGE OF THE MILLENNIAL. Aurora. Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13(2), 135-144. Handzic, M. (2011). Integrated socio-technical knowledge management model: an empirical evaluation. Journal of knowledge management, 15(2), 198-211. Hankinson, G. (2012). The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study. Journal of Marketing Management, 28(7-8), 974-999. Hankinson, P. (2001). Brand orientation in the Top 500 fundraising charities in the UK. Journal of Product & Brand Management, 10(6), 346-360. Hartley, B., & Pickton, D. (1999). Integrated marketing communications requires a new way of thinking. Journal of Marketing Communications, 5(2), 97-106. Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication monographs, 76(4), 408-420. Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach: Guilford Publications. Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. G. (2009). Dynamic capabilities: Understanding strategic change in organizations: John Wiley & Sons. Helfert, G., Ritter, T., & Walter, A. (2001). How Does Market Orientation Affect Business Relationships? Paper presented at the 17th IMP Conference. Helfert, G., Ritter, T., & Walter, A. (2002). Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results. European Journal of Marketing, 36(9/10), 1119-1139. Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., . . . Calantone, R. J. (2014). Common beliefs and reality about PLS: Comments on Rönkkö and Evermann (2013). Organizational Research Methods, 17(2), 182-209. Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20. Henseler, J., Ringle, C. M., & Sarstedt, M. (2012). Using partial least squares path modeling in advertising research: basic concepts and recent issues. Handbook of research on international advertising, 252. Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing New challenges to international marketing (pp. 277-319): Emerald Group Publishing Limited. Henseler, J., & Sarstedt, M. (2013). Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, 28(2), 565-580. Hirschi, G., & Jones, M. (2009). Affects of strategic leadership on business success-a cross-cultural analysis from a resource based view. Hirvonen, S., & Laukkanen, T. (2014). Brand orientation in small firms: an empirical test of the impact on brand performance. Journal of Strategic Marketing, 22(1), 41-58. Hočevar, N., Žabkar, V., & Mumel, D. (2007). Effects of top management involvement in integrated marketing communications. Market-Tržište, 19(2), 159-171. Holm, O. (2006). Integrated marketing communication: from tactics to strategy. Corporate Communications: An International Journal, 11(1), 23-33. doi:10.1108/13563280610643525 Homburg, C., & Pflesser, C. (2000). A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of Marketing Research, 37(4), 449-462. Honaker, J., & King, G. (2010). What to do about missing values in time‐series cross‐section data. American Journal of Political Science, 54(2), 561-581. Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005). The performance impact of marketing resources. Journal of Business Research, 58(1), 18-27. Hooper, D., Coughlan, J., & Mullen, M. (2008). Structural equation modelling: Guidelines for determining model fit. Articles, 2. Hughes, A. M. (2005). Strategic database marketing: McGraw-Hill Pub. Co. Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195-204. Hult, G. T. M., & Ketchen, D. J. (2001). Does market orientation matter?: A test of the relationship between positional advantage and performance. Strategic Management Journal, 22(9), 899-906. Hult, G. T. M., Ketchen, D. J., & Slater, S. F. (2005). Market orientation and performance: an integration of disparate approaches. Strategic Management Journal, 26(12), 1173-1181. Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. The Journal of marketing, 1-15. Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: an integration and empirical examination. The Journal of marketing, 42-54. Hutton, J. G. (1996a). Integrated marketing communications and the evolution of marketing thought. Journal of Business Research, 37(3), 155-162. Hutton, J. G. (1996b). Integrated relationship-marketing communications: a key opportunity for IMC. Journal of Marketing Communications, 2(3), 191-199. Ind, N. (2007). Living the brand: How to transform every member of your organization into a brand champion: Kogan Page Publishers. Ireland, R. D., & Hitt, M. A. (1999). Achieving and maintaining strategic competitiveness in the 21st century: The role of strategic leadership. The Academy of Management Executive, 13(1), 43-57. Jaiyeoba, O., & Amanze, D. (2014). Testing the Applicability of Narver and Slater’s Market Orientation Concept and Firm Performance in Botswana Companies. Journal of Business Theory and Practice, 2(1), 1-12. Jarvis, C. B., MacKenzie, S. B., & Podsakoff, P. M. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of consumer research, 30(2), 199-218. Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. The Journal of marketing, 53-70. Jerman, D., & Završnik, B. (2012). The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice. Journal of business economics and management, 13(4), 705-723. Jerman, D., & Završnik, B. (2013). The Impact of Marketing Communications On Customer’s Response. SSRN Electronic Journal. doi:10.2139/ssrn.2237920 Johnson, M. (2014). The five competitive forces framework in a technology mediated environment: do these forces still hold in the industry of the 21st century? Kamboj, S., Goyal, P., & Rahman, Z. (2015). A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role. Procedia - Social and Behavioral Sciences, 189, 406-415. doi:10.1016/j.sbspro.2015.03.201 Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2016). Assessing performance outcomes in marketing. Journal of marketing, 80(2), 1-20. Kearns, G. S. (2006). The effect of top management support of SISP on strategic IS management: insights from the US electric power industry. Omega, 34(3), 236-253. Kearns, G. S., & Lederer, A. L. (2003). A resource‐based view of strategic IT alignment: how knowledge sharing creates competitive advantage. Decision sciences, 34(1), 1-29. Kearns, G. S., & Sabherwal, R. (2006). Strategic alignment between business and information technology: a knowledge-based view of behaviors, outcome, and consequences. Journal of management information systems, 23(3), 129-162. Keegan, W., Moriarty, S., & Duncan, T. (1992). Marketing, 193 p: Prentice-Hall, Englewood Cliffs. Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2-3), 139-155. doi:10.1080/13527260902757530 Keller, K. L., & Lehmann, D. R. (2001). The brand value chain: Linking strategic and financial performance. Tuck School of Business, Dartmouth College. Keller, K. L., & Lehmann, D. R. (2003). How do brands create value? Marketing Management, 12(3), 26-31. Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759. Keller, K. L., Parameswaran, M., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity: Pearson Education India. Kerr, G., & Patti, C. (2013). Strategic IMC: From abstract concept to marketing management tool. Journal of Marketing Communications, 21(5), 317-339. doi:10.1080/13527266.2013.786748 Ketchen, D. J., Hult, G. T. M., & Slater, S. F. (2007). Toward greater understanding of market orientation and the resource-based view. Strategic Management Journal, 28(9), 961-964. doi:10.1002/smj.620 King, S. F., & Burgess, T. F. (2008). Understanding success and failure in customer relationship management. Industrial Marketing Management, 37(4), 421-431. Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of marketing, 69(2), 24-41. Kitchen, P. (2003). Critical times; an integrated marketing communication perspective. Paper presented at the First International Conference on Business Economics, Management and Marketing, Athens. Kitchen, P., & Schultz, D. (2001). Raising the corporate umbrella: corporate communications in the twenty-first century: Springer. Kitchen, P. J., & Burgmann, I. (2010). Integrated marketing communication: Wiley Online Library. Kitchen, P. J., & Burgmann, I. (2015). Integrated marketing communication: making it work at a strategic level. Journal of Business Strategy, 36(4), 34-39. Kitchen, P. J., De Pelsmacker, P., & Eagle, L. (2005). A reader in marketing communications: Taylor & Francis. Kitchen, P. J., & Schultz, D. E. (1999). A multi-country comparison of the drive for IMC. Journal of Advertising Research, 39(1), 21-38. Kitchen, P. J., & Schultz, D. E. (2003). Integrated corporate and product brand communication. Journal of Competitiveness Studies, 11(1), 66-86. Kitchen, P. J., & Schultz, D. E. (2009). IMC: New horizon/false dawn for a marketplace in turmoil? Journal of Marketing Communications, 15(2-3), 197-204. doi:10.1080/13527260903003793 Kitchen, P. J., Schultz, D. E., Kim, I., Han, D., & Li, T. (2004). Will agencies ever “get” (or understand) IMC? European Journal of Marketing, 38(11/12), 1417-1436. doi:10.1108/03090560410560173 Kliatchko, J. (2005). Towards a new definition of integrated marketing communications (IMC). International Journal of Advertising, 24(1), 7-34. Kliatchko, J. (2008). Revisiting the IMC construct: A revised definition and four pillars. International Journal of Advertising, 27(1), 133-160. Kliatchko, J. (2009). IMC 20 Years after: A Second Look at IMC Definitions. International Journal of Integrated Marketing Communications, 1(2), 7-12. Kliatchko, J. G. (2002). Understanding integrated marketing communications: University of Asia and the Pacific, Institute of Communication. Kliatchko, J. G., & Schultz, D. E. (2014). Twenty years of IMC: a study of CEO and CMO perspectives in the Asia-Pacific region. International Journal of Advertising, 33(2), 373. doi:10.2501/ija-33-2-373-390 Klink, R. R. (2000). Creating brand names with meaning: The use of sound symbolism. Marketing Letters, 11(1), 5-20. Knight, G. A., & Dalgic, T. (2000). Market orientation, marketing competence, and international company performance. Paper presented at the American Marketing Association. Conference Proceedings. Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implications. The Journal of marketing, 1-18. Koppes, L. L., Trahan, W. A., Hartman, E. A., Perlman, B., & Nealon, D. J. (1991). Researching the impact of computer technology in the workplace: a psychological perspective. Paper presented at the Management impacts of information technology. Kotler, P. (2009). Marketing management: A south Asian perspective: Pearson Education India. Kotler, P., & Keller, K. (2011). Marketing management 14th edition: Prentice Hall. Kotler, P., Keller, K. L., & Armstrong, G. (2016). Marketing Management, 15th global edition. England: Pearson Educationn Limited. Kotler, P., Keller, L., & Kevin, K. Haque, Ehsan ul (2010). Principles of Marketing Management–A South Asian Perspective, 502-503. Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educ psychol meas. Lafferty, B. A., & Hult, G. T. M. (1998). A Synthesis of contemporary market orientation perspectives. Paper presented at the American Marketing Association. Conference Proceedings. Lafferty, B. A., & Tomas M. Hult, G. (2001). A synthesis of contemporary market orientation perspectives. European Journal of Marketing, 35(1/2), 92-109. Landa, R. (2005). Designing Brand Experience: Creating Powerful Integrated Brand Solutions: Cengage Learning. Lane Keller, K. (2001). Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs. Journal of Marketing Management, 17(7-8), 819-847. doi:10.1362/026725701323366836 Larry, P., Rossiter, J. R., & Elliot, R. (2001). Strategic Advertising Management.': Oxford University Press, Oxford. Lee, D. H., & Park, C. W. (2007). Conceptualization and measurement of multidimensionality of integrated marketing communications. Journal of Advertising Research, 47(3), 222-236. Lee, H.-K., Kim, J.-T., Lee, J.-H., & Paik, E.-H. (2010). Personalized recommendation system for the social network services based on psychographics. Paper presented at the Internet and Web Applications and Services (ICIW), 2010 Fifth International Conference on. Leonard-Barton, D. (1995). Wellsprings of knowledge: Building and sustaining the sources of innovation. University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. Leverick, F., Littler, D., Wilson, D., & Bruce, M. (1997). The role of IT in the reshaping of marketing. Journal of Marketing Practice: Applied Marketing Science, 3(2), 87-106. Levinthal, D. A. (1997). Adaptation on rugged landscapes. Management science, 43(7), 934-950. Liang, T.-P., You, J.-J., & Liu, C.-C. (2010). A resource-based perspective on information technology and firm performance: a meta analysis. Industrial Management & Data Systems, 110(8), 1138-1158. Lin, B.-W. (2007). Information technology capability and value creation: Evidence from the US banking industry. Technology in Society, 29(1), 93-106. Lin, W.-J. (2006). Lifestyle and Media Usage of People in Taiwan-A Case Study of 2005 Shih Hsin Communication Database. Lin, Y., & Wu, L.-Y. (2014). Exploring the role of dynamic capabilities in firm performance under the resource-based view framework. Journal of Business Research, 67(3), 407-413. Lindell, M. K., & Whitney, D. J. (2001). Accounting for common method variance in cross-sectional research designs. Journal of applied psychology, 86(1), 114-121. Lings, I. N. (2004). Internal market orientation: Construct and consequences. Journal of Business Research, 57(4), 405-413. Linton, I., & Morley, K. (1995). Integrated marketing communications: Butterworth-Heinemann. Liu, H., Ke, W., Wei, K. K., & Hua, Z. (2013). The impact of IT capabilities on firm performance: The mediating roles of absorptive capacity and supply chain agility. Decision support systems, 54(3), 1452-1462. Lok, P., & Crawford, J. (2004). The effect of organisational culture and leadership style on job satisfaction and organisational commitment: A cross-national comparison. Journal of management development, 23(4), 321-338. Low, G. S. (2000). Correlates of integrated marketing communications. Journal of Advertising Research, 40(3), 27-39. Luck, E., & Moffatt, J. (2009). IMC: Has anything really changed? A new perspective on an old definition. Journal of Marketing Communications, 15(5), 311-325. Luxton, S., Reid, M., & Mavondo, F. (2014). Integrated Marketing Communication Capability and Brand Performance. Journal of Advertising, 44(1), 37-46. doi:10.1080/00913367.2014.934938 Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46. Luxton, S., Reid, M., & Mavondo, F. (2017). IMC capability: antecedents and implications for brand performance. European Journal of Marketing, 51(3), 421-444. MacKenzie, S. B., & Podsakoff, P. M. (2012). Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of Retailing, 88(4), 542-555. MacKenzie, S. B., Podsakoff, P. M., & Jarvis, C. B. (2005). The problem of measurement model misspecification in behavioral and organizational research and some recommended solutions. Journal of applied psychology, 90(4), 710-730. MacKenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques. MIS quarterly, 35(2), 293-334. Madhavaram, S., Badrinarayanan, V., & McDonald, R. E. (2005). Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions. Journal of Advertising, 34(4), 69-80. Madhavaram, S., & Hunt, S. D. (2008). The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy. Journal of the Academy of Marketing Science, 36(1), 67-82. Mahoney, J. T., & Pandian, J. R. (1992). The resource‐based view within the conversation of strategic management. Strategic Management Journal, 13(5), 363-380. Makadok, R. (2001). Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation. Strategic Management Journal, 22(5), 387-401. Malär, L., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2012). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science, 40(5), 728-744. Malone, E. A. (2005). Guilds, Patents, and the Circulation of Technical Knowledge. Technical Communication, 52(3), 407-408. Marcoulides, G. A., & Chin, W. W. (2013). You write, but others read: Common methodological misunderstandings in PLS and related methods New perspectives in partial least squares and related methods (pp. 31-64): Springer. Mardia, K. V. (1970). Measures of multivariate skewness and kurtosis with applications. Biometrika, 57(3), 519-530. Market Leadership. (2016). Retrieved from A Quarterly Publication of Marketing Association of Pakistan: Martin, W. J. (1988). The information society: Information Today Inc. Matthiessen, K. K. (2014). Combining Market Orientation and Integrated Marketing Communication in Marketing Communications. (MSc Marketing), Aarhus School of Business and Social Sciences (BSS). McArthur, D. N., & Griffin, T. (1997). A marketing management view of integrated marketing communications. Journal of Advertising Research, 37(5), 19-27. McCarthy, E. J., & Perreault, W. (2008). Basic marketing: A marketing strategy planning approach: McGraw-Hill Irwin. McCarthy, E. J., & Perreault, W. D. (1984). Basic marketing: a managerial approach: JSTOR. Melewar, T., Lim, L. L., & Baumgarth, C. (2010). “Living the brand”: brand orientation in the business-to-business sector. European Journal of Marketing, 44(5), 653-671. Melin, F. (1997). Varumärket som strategiskt konkurrensmedel-Om konsten att bygga upp starka varumärken: Lund University. Melin, F., & Urde, M. (1990). Märkespyramiden–varumärket som strategisk tillgång. Nordiskt Immateriellt Rättsskydd, 58(3), 398-407. Melville, N., Kraemer, K., & Gurbaxani, V. (2004). Information technology and organizational performance: An integrative model of IT business value. MIS quarterly, 28(2), 283-322. Menguc, B., & Auh, S. (2006). Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34(1), 63-73. Meso, P., & Smith, R. (2000). A resource-based view of organizational knowledge management systems. Journal of knowledge management, 4(3), 224-234. Mikalef, P., & Pateli, A. (2017). Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA. Journal of Business Research, 70, 1-16. Mintzberg, H. (1987). Crafting strategy: Harvard Business School Press Boston, MA, USA. Mitcham, C., & Mackey, R. (1983). Philosophy and technology (Vol. 80): Simon and Schuster. Morgan, N. A. (2012). Marketing and business performance. Journal of the Academy of Marketing Science, 40(1), 102-119. Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30(8), 909-920. Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., & Spence-Stone, R. (2014). Advertising: Principles and practice: Pearson Australia. Moriarty, S. E. (1994). PR and IMC: The benefits of integration. Public Relations Quarterly, 39(3), 38-38. Muñoz-Leiva, F., Porcu, L., & Del Barrio-García, S. (2015). Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach. International Journal of Advertising, 34(4), 678-701. Nag, R., & Gioia, D. A. (2012). From common to uncommon knowledge: foundations of firm-specific use of knowledge as a resource. Academy of Management Journal, 55(2), 421-457. Naik, P. A., Raman, K., & Winer, R. S. (2005). Planning marketing-mix strategies in the presence of interaction effects. Marketing Science, 24(1), 25-34. Narayanan, V., & Fahey, L. (2005). The relevance of the institutional underpinnings of Porter's five forces framework to emerging economies: An epistemological analysis. Journal of Management studies, 42(1), 207-223. Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of marketing, 20-35. Narver, J. C., & Slater, S. F. (1998). Additional thoughts on the measurement of market orientation: a comment on Deshpande and Farley. Journal of market-focused management, 2(3), 233-236. Narver, J. C., Slater, S. F., & MacLachlan, D. L. (2000). Total market orientation, business performance, and innovation: Marketing Science Institute. Narver, J. C., Slater, S. F., & MacLachlan, D. L. (2004). Responsive and proactive market orientation and new‐product success. Journal of product innovation management, 21(5), 334-347. Narver, J. C., Slater, S. F., & Tietje, B. (1998). Creating a market orientation. Journal of market-focused management, 2(3), 241-255. Newbert, S. L. (2007). Empirical research on the resource‐based view of the firm: an assessment and suggestions for future research. Strategic Management Journal, 28(2), 121-146. Ng, W., & Coakes, E. (2013). Business research: Enjoy creating, developing and writing your business project: Kogan Page Publishers. Ngo, L. V., & O'Cass, A. (2012). Performance implications of market orientation, marketing resources, and marketing capabilities. Journal of Marketing Management, 28(1-2), 173-187. doi:10.1080/0267257x.2011.621443 Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications. Journal of marketing, 66(4), 25-39. Nonaka, I., & Peltokorpi, V. (2006). Objectivity and subjectivity in knowledge management: a review of 20 top articles. Knowledge and process management, 13(2), 73-82. Nowak, G. J., & Phelps, J. (1994). Conceptualizing the integrated marketing communications' phenomenon: An examination of its impact on advertising practices and its implications for advertising research. Journal of Current Issues & Research in Advertising, 16(1), 49-66. Nulty, D. D. (2008). The adequacy of response rates to online and paper surveys: what can be done? Assessment & evaluation in higher education, 33(3), 301-314. Nunnally, J. (1978). Psychometric methods: New York: McGraw-Hill. O'Cass, A., Ngo, L. V., & Siahtiri, V. (2012). Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs. Journal of Strategic Marketing, 20(6), 463-481. doi:10.1080/0965254x.2012.707675 O'Cass, A., Ngo, L. V., & Siahtiri, V. (2015). Marketing resource-capability complementarity and firm performance in B2B firms. Journal of Business & Industrial Marketing, 30(2), 194-207. doi:10.1108/jbim-05-2012-0087 O'Cass, A., O'Cass, A., & Viet Ngo, L. (2011). Achieving customer satisfaction in services firms via branding capability and customer empowerment. Journal of Services Marketing, 25(7), 489-496. O'Cass, A., & Voola, R. (2011). Explications of political market orientation and political brand orientation using the resource-based view of the political party. Journal of Marketing Management, 27(5-6), 627-645. doi:10.1080/0267257x.2010.489831 O'Cass, A., & Weerawardena, J. (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39(4), 571-581. doi:10.1016/j.indmarman.2009.04.002 O'Driscoll, A., Carson, D., & Gilmore, A. (2000). Developing marketing competence and managing in networks: a strategic perspective. Journal of Strategic Marketing, 8(2), 183-196. O'Leary, C., Rao, S., & Perry, C. (2004). Improving customer relationship management through database/Internet marketing: A theory-building action research project. European Journal of Marketing, 38(3/4), 338-354. O’Cass, A., & Sok, P. (2014). The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth. International Small Business Journal, 32(8), 996-1018. Orr, L. M., Bush, V. D., & Vorhies, D. W. (2011). Leveraging firm-level marketing capabilities with marketing employee development. Journal of Business Research, 64(10), 1074-1081. Orr, S. (2009). The resource-based view of strategy: application to the agricultural industry. Resource based view: concepts and practices, 182-202. Pakistan B2C E-Commerce Market (2015). [Press release]. Retrieved from https://www.ystats.com/wp-content/uploads/2015/01/Product-Brochure_Pakistan-B2C-E-Commerce-Market-2015.pdf Park, C. W., Eisingerich, A. B., Pol, G., & Park, J. W. (2013). The role of brand logos in firm performance. Journal of Business Research, 66(2), 180-187. Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. The Journal of marketing, 135-145. Park, C. W., & Zaltman, G. (1987). Marketing management: Harcourt School. Patti, C. H., Hartley, S. W., van, D., M. M., & Baack, D. W. (2015). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications, 1-20. doi:10.1080/13527266.2015.1027251 Peltier, J. W., Schibrowsky, J. A., & Davis, J. (1998). Using attitudinal and descriptive database information to understand interactive buyer-seller relationships. Journal of Interactive Marketing, 12(3), 32-45. Peltier, J. W., Schibrowsky, J. A., & Schultz, D. E. (2003). Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing. International Journal of Advertising, 22(1), 93-115. Percy, L., & Rosenbaum-Elliott, R. (2016). Strategic advertising management: Oxford University Press. Percy, L., Rossiter, J. R., & Elliott, R. (2001). What It Takes for Successful Advertising and Promotion. Strategic Advertising Management, 35-48. Perreault Jr, W., Cannon, J., & McCarthy, E. J. (2013). Basic marketing: McGraw-Hill Higher Education. Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource‐based view. Strategic Management Journal, 14(3), 179-191. Peteraf, M. A., & Barney, J. B. (2003). Unraveling the resource‐based tangle. Managerial and decision economics, 24(4), 309-323. Phelps, J., & Johnson, E. (1996). Entering the quagmire: examining the 'meaning' of integrated marketing communications. Journal of Marketing Communications, 2(3), 159-172. doi:10.1080/135272696346123 Pickton, D., & Broderick, A. (2001). Integrated marketing communications: Financial Times Prentice Hall. Pickton, D., & Hartley, B. (1998). Measuring integration: an assessment of the quality of integrated marketing communications. International Journal of Advertising, 17(4), 447-465. Pittino, D., Martínez, A. B., Chirico, F., & Galván, R. S. (2018). Psychological ownership, knowledge sharing and entrepreneurial orientation in family firms: The moderating role of governance heterogeneity. Journal of Business Research, 84, 312-326. Podsakoff, N. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of applied psychology, 885(879), 10.1037. Podsakoff, P., MacKenzie, S., Lee, J., & Podsakoff, N. Common method biases in behavioral research: a critical review of the literature and recommended remedies. J Appi Psychol. 2003; 88: 879-903. Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531-544. Polit, D. F., & Beck, C. T. (2010). Generalization in quantitative and qualitative research: Myths and strategies. International journal of nursing studies, 47(11), 1451-1458. Porcu, L., Del Barrio-Garcia, S., Alcántara-Pilar, J. M., & Crespo-Almendros, E. (2016). Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? International Journal of Advertising, 121-141. Porcu, L., Del Barrio-Garcia, S., & Kitchen, P. J. (2017). Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale. European Journal of Marketing, 51(3), 692-718. Porcu, L., Del Barrio-García, S., & Kitchen, P. J. (2012). How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects/¿ Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedentes y efectos. Comunicación y sociedad, 25(1), 313-348. Porter, M. E. (1981). The contributions of industrial organization to strategic management. Academy of management review, 6(4), 609-620. Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior research methods, instruments, & computers, 36(4), 717-731. Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior research methods, 40(3), 879-891. Preacher, K. J., & Leonardelli, G. J. (2001). Calculation for the Sobel test. Retrieved January, 20, 2009. Preston, C. (2000). The problem with micro-marketing. Journal of Advertising Research, 40(4), 55-58. Priem, R. L., & Butler, J. E. (2001). Is the resource-based “view” a useful perspective for strategic management research? Academy of management review, 26(1), 22-40. Proctor, T., & Kitchen, P. (2002). Communication in postmodern integrated marketing. Corporate Communications: An International Journal, 7(3), 144-154. doi:10.1108/13563280210436754 Ramayah, T., Cheah, J., Chuah, F., Ting, H., & Memon, M. A. (2016). Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 3.0: An Updated Practical Guide to Statistical Analysis (Basic Level; ): Pearson Singapore. Ratnatunga, J., & Ewing, M. T. (2005). The brand capability value of integrated marketing communication (IMC). Journal of Advertising, 34(4), 25-40. Ratnatunga, J., & Ewing, M. T. (2009). An ex-ante approach to brand capability valuation. Journal of Business Research, 62(3), 323-331. Ray, G., Muhanna, W. A., & Barney, J. B. (2005). Information technology and the performance of the customer service process: A resource-based analysis. MIS quarterly, 625-652. Reid, M. (2003). IMC–performance relationship: further insight and evidence from the Australian marketplace. International Journal of Advertising, 22(2), 227-248. Reid, M. (2005). Performance Auditing of Integrated Marketing Communication (Imc) Actions and Outcomes. Journal of Advertising, 34(4), 41-54. doi:10.1080/00913367.2005.10639208 Reid, M., Luxton, S., & Mavondo, F. (2005). The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation. Journal of Advertising, 34(4), 11-23. doi:10.1080/00913367.2005.10639210 Reinartz, W., Haenlein, M., & Henseler, J. (2009). An empirical comparison of the efficacy of covariance-based and variance-based SEM. International Journal of Research in Marketing, 26(4), 332-344. Reinold, T., & Tropp, J. (2012). Integrated marketing communications: How can we measure its effectiveness? Journal of Marketing Communications, 18(2), 113-132. doi:10.1080/13527266.2010.489334 Richardson, H. A., Simmering, M. J., & Sturman, M. C. (2009). A tale of three perspectives: Examining post hoc statistical techniques for detection and correction of common method variance. Organizational Research Methods, 12(4), 762-800. Rigdon, E. E. (2012). Rethinking partial least squares path modeling: in praise of simple methods. Long Range Planning, 45(5-6), 341-358. Rigdon, E. E., Becker, J.-M., Rai, A., Ringle, C. M., Diamantopoulos, A., Karahanna, E., . . . Dijkstra, T. K. (2014). Conflating antecedents and formative indicators: A comment on Aguirre-Urreta and Marakas. Information systems research, 25(4), 780-784. Ringle, C. M., Götz, O., Wetzels, M., & Wilson, B. (2009). On the use of formative measurement specifications in structural equation modeling: A Monte Carlo simulation study to compare covariance-based and partial least squares model estimation methodologies. METEOR Research Memoranda (RM/09/014). Ringle, C. M., Sarstedt, M., & Straub, D. (2012). A critical look at the use of PLS-SEM in MIS Quarterly. Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH, http://www. smartpls. com. Rossiter, J. R., & Bellman, S. (2005). Marketing communications: Theory and applications: Prentice-Hall. Rumelt, R. P., & Lamb, R. (1984). Competitive strategic management. Toward a Strategic Theory of the Firm, 556-570. Rungtusanatham, M., Miller, J., & Boyer, K. K. (2014). Theorizing, testing, and concluding for mediation in SCM research: Tutorial and procedural recommendations. Journal of Operations Management, 32(3), 99-113. Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy. Journal of marketing, 68(1), 109-127. Salkind, N. J. (1997). Exploring research (3 rd.). Bartlett, JE, Kotrlik, JW, and Higgins, CC (2001).“Organizational Research: Determining Appropriate sample Size in Survey Research”. Information Technology, Learning, and Performance Journal, 19(1), 43-50. Sandberg, E., & Abrahamsson, M. (2010). The role of top management in supply chain management practices. International Journal of Retail & Distribution Management, 38(1), 57-69. Sarstedt, M., & Mooi, E. (2014). A concise guide to market research. The Process, Data, and. Sarstedt, M., Ringle, C. M., Henseler, J., & Hair, J. F. (2014). On the emancipation of PLS-SEM: A commentary on Rigdon (2012). Long Range Planning, 47(3), 154-160. Schmidt, H. J., & Baumgarth, C. (2015). Brand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses. Procedia-Social and Behavioral Sciences, 175, 24-31. Schroeder, R. G., Bates, K. A., & Junttila, M. A. (2002). A resource‐based view of manufacturing strategy and the relationship to manufacturing performance. Strategic Management Journal, 23(2), 105-117. Schultz, D., & Kitchen, P. (2000a). Communicating globally: McGraw Hill Professional. Schultz, D. E. (1993). Integrated marketing communications: maybe definition is in the point of view. Marketing news, 27(2), 17-18. Schultz, D. E. (1996). The inevitability of integrated communications. Journal of Business Research, 37(3), 139-146. Schultz, D. E. (2003). Evolving marketing and marketing communication into the twenty-first century. Kellogg on integrated marketing, 7-21. Schultz, D. E., Cole, B., & Bailey, S. (2004). Implementing the ‘connect the dots’ approach to marketing communication. International Journal of Advertising, 23(4), 455-477. Schultz, D. E., Kim, I., & Kang, K. (2014). Integrated marketing communication research. The handbook of international advertising research, 455-483. Schultz, D. E., & Kitchen, P. J. (2000b). A response to ‘Theoretical concept or management fashion’. Journal of Advertising Research, 40(5), 17-21. Schultz, D. E., & Patti, C. H. (2009). The evolution of IMC: IMC in a customer-driven marketplace. Journal of Marketing Communications, 15(2-3), 75-84. doi:10.1080/13527260902757480 Schultz, D. E., & Schultz, H. F. (1998). Transitioning marketing communication into the twenty-first century. Journal of Marketing Communications, 4(1), 9-26. Schwartz, H., & Davis, S. M. (1981). Matching corporate culture and business strategy. Organizational dynamics, 10(1), 30-48. Sekaran, U., & Bougie, R. (2010). Research methods for business 5th edition: West Sussex, United Kingdom: John Wiley & Sons Ltd. Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach: John Wiley & Sons. Selya, A. S., Rose, J. S., Dierker, L. C., Hedeker, D., & Mermelstein, R. J. (2012). A practical guide to calculating Cohen’s f2, a measure of local effect size, from PROC MIXED. Frontiers in psychology, 3, 1-6. Seric, M. (2012). Integrated Marketing Communications in high-quality hotels of Central and Southern Dalmatia: A study from the perspective of managers and guests/integrirana Marketinska Komunikacija U Visoko Kategoriziranim Hotelima Dalmacije: Istrazivanje Iz Perspektiva Menadzera I Gostiju. Trziste= Market, 24(1), 67-83. Sethi, V., & King, W. R. (1994). Development of measures to assess the extent to which an information technology application provides competitive advantage. Management science, 40(12), 1601-1627. Shapiro, B. P. (1988). What the hell is market oriented? : HBR Reprints. Sharma, P. N., Shmueli, G., Sarstedt, M., Danks, N., & Ray, S. (2019). Prediction‐Oriented Model Selection in Partial Least Squares Path Modeling. Decision sciences.

Integrated marketing communication capability: an investigation in the consumer market of Pakistan

Similar Items