Determinants of online shopping intention among Jordanian's academicians

This study examined the factors influencing the online shopping intention of academicians in Jordan. This study examined the effect of website quality, website credibility, security protection, and after-sales service on online shopping intention in the Jordanian consumers market. It has also examin...

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Main Author: Alsaoud, Malek Ahmad
Format: Thesis
Language:eng
eng
Published: 2019
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Online Access:https://etd.uum.edu.my/8055/1/s901595_01.pdf
https://etd.uum.edu.my/8055/2/s901595_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Lebai Othman, Ismail
topic T58.5-58.64 Information technology
HF5415.33 Consumer Behavior.
spellingShingle T58.5-58.64 Information technology
HF5415.33 Consumer Behavior.
Alsaoud, Malek Ahmad
Determinants of online shopping intention among Jordanian's academicians
description This study examined the factors influencing the online shopping intention of academicians in Jordan. This study examined the effect of website quality, website credibility, security protection, and after-sales service on online shopping intention in the Jordanian consumers market. It has also examined the moderating effect of perceived trust and e-WOM in this relationship. The study used a survey method and questionnaires distributed to a sample of 700 academic staff from four public universities in Jordan. The data were analyzed using a structural equation model. The study found a positive and significant relationship between website credibility, website quality, and security protection and online shopping intention, while after- sales service did not show any effect. Perceived trust also appeared as a moderator in the relationship between website credibility, after-sales service, and online shopping intention. While e-WOM was found to moderate the relationship between website quality, after-sales service, and online shopping intention. The findings of this study, like earlier research findings revealed the importance of perceived trust and e-WOM in influencing shopping intentions of customers. This study showed that understanding those influential factors and effectively managing them would improve business performance in the marketplace. Furthermore, the present study sheds light on the importance of perceived trust and e-WOM as moderators.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Alsaoud, Malek Ahmad
author_facet Alsaoud, Malek Ahmad
author_sort Alsaoud, Malek Ahmad
title Determinants of online shopping intention among Jordanian's academicians
title_short Determinants of online shopping intention among Jordanian's academicians
title_full Determinants of online shopping intention among Jordanian's academicians
title_fullStr Determinants of online shopping intention among Jordanian's academicians
title_full_unstemmed Determinants of online shopping intention among Jordanian's academicians
title_sort determinants of online shopping intention among jordanian's academicians
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2019
url https://etd.uum.edu.my/8055/1/s901595_01.pdf
https://etd.uum.edu.my/8055/2/s901595_02.pdf
_version_ 1747828313607372800
spelling my-uum-etd.80552022-04-10T23:48:31Z Determinants of online shopping intention among Jordanian's academicians 2019 Alsaoud, Malek Ahmad Lebai Othman, Ismail Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business T58.5-58.64 Information technology HF5415.33 Consumer Behavior. This study examined the factors influencing the online shopping intention of academicians in Jordan. This study examined the effect of website quality, website credibility, security protection, and after-sales service on online shopping intention in the Jordanian consumers market. It has also examined the moderating effect of perceived trust and e-WOM in this relationship. The study used a survey method and questionnaires distributed to a sample of 700 academic staff from four public universities in Jordan. The data were analyzed using a structural equation model. The study found a positive and significant relationship between website credibility, website quality, and security protection and online shopping intention, while after- sales service did not show any effect. Perceived trust also appeared as a moderator in the relationship between website credibility, after-sales service, and online shopping intention. While e-WOM was found to moderate the relationship between website quality, after-sales service, and online shopping intention. The findings of this study, like earlier research findings revealed the importance of perceived trust and e-WOM in influencing shopping intentions of customers. This study showed that understanding those influential factors and effectively managing them would improve business performance in the marketplace. Furthermore, the present study sheds light on the importance of perceived trust and e-WOM as moderators. 2019 Thesis https://etd.uum.edu.my/8055/ https://etd.uum.edu.my/8055/1/s901595_01.pdf text eng public https://etd.uum.edu.my/8055/2/s901595_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia A. Al- Jabari, M., Norezam Othman, S., & Kamariah Nik Mat, N. (2012). Actual Online Shopping Behavior among Jordanian Customers. American Journal of Economics, 2(4), 125–129. https://doi.org/10.5923/j.economics.20120001.28 Abbad, M., Abbad, R., & Saleh, M., (2011). Limitations of e‐commerce in developing countries: Jordan case. Education, Business, and Society: Contemporary Middle Eastern Issues, 4(4), 280–291. https://doi.org/10.1108/17537981111190060 Abouchedid, K. E., (2007). Correlates of religious affiliation, religiosity, and gender role attitudes among Lebanese Christian and Muslim college students. 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