Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services

Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services

Fixed Line Telephones Service is a single line communication service, which enables consumers to use the service as voice, fax or Internet application. The current environment shows that majority of the customers still depend on the fixed line telephones services to communicate either for personal p...

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Main Author: Mokhtar, Siron
Format: Thesis
Language:eng
Published: 2006
Subjects:
HF5601-5689 Accounting
Online Access:https://etd.uum.edu.my/81/1/mokhtar_siron.pdf
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id my-uum-etd.81
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
topic HF5601-5689 Accounting
spellingShingle HF5601-5689 Accounting
Mokhtar, Siron
Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services
description Fixed Line Telephones Service is a single line communication service, which enables consumers to use the service as voice, fax or Internet application. The current environment shows that majority of the customers still depend on the fixed line telephones services to communicate either for personal purposes or business interactions. In Telekorn Malaysia (TM), the fixed line service has contributed seventysix (76%) percent of its total revenues. This study aimed at determining the current business performance of fixed line telephones TM Melaka in terms of physical performance and financial performance. It also aims to explore possible marketing strategies to improve the business performance of fixed line telephones services of TM Melaka. The findings of this study showed the declining trend continued and seems unstoppable. The reasons for this might be due to the product itself or the change in consumers' preferences to other alternative services. This study proposed to the management of TM Melaka to review its marketing strategies as well as focus on retaining the existing fixed line telephones customer and aggressively promoting internet-based product applications and business solutions.
format Thesis
qualification_name masters
qualification_level Master's degree
author Mokhtar, Siron
author_facet Mokhtar, Siron
author_sort Mokhtar, Siron
title Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services
title_short Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services
title_full Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services
title_fullStr Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services
title_full_unstemmed Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services
title_sort analyzing the business performance of telekom malaysia melaka's fixed line telephone services
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2006
url https://etd.uum.edu.my/81/1/mokhtar_siron.pdf
_version_ 1747826838785228800
spelling my-uum-etd.812013-07-24T12:05:31Z Analyzing the Business Performance of Telekom Malaysia Melaka's Fixed Line Telephone Services 2006-05 Mokhtar, Siron College of Business (COB) Faculty of Business Management HF5601-5689 Accounting Fixed Line Telephones Service is a single line communication service, which enables consumers to use the service as voice, fax or Internet application. The current environment shows that majority of the customers still depend on the fixed line telephones services to communicate either for personal purposes or business interactions. In Telekorn Malaysia (TM), the fixed line service has contributed seventysix (76%) percent of its total revenues. This study aimed at determining the current business performance of fixed line telephones TM Melaka in terms of physical performance and financial performance. It also aims to explore possible marketing strategies to improve the business performance of fixed line telephones services of TM Melaka. The findings of this study showed the declining trend continued and seems unstoppable. The reasons for this might be due to the product itself or the change in consumers' preferences to other alternative services. This study proposed to the management of TM Melaka to review its marketing strategies as well as focus on retaining the existing fixed line telephones customer and aggressively promoting internet-based product applications and business solutions. 2006-05 Thesis https://etd.uum.edu.my/81/ https://etd.uum.edu.my/81/1/mokhtar_siron.pdf application/pdf eng validuser masters masters Universiti Utara Malaysia Abd Wahid Omar. (2006). Opening Up Posibilities. Telekom Malaysia Journal. Baharum Salleh. (2004). TM Wholesale Malaysian operations. TM Malaysia Whole Sales Report. Clark, F. (1996). Leadership for quality. United Kingdom, Mc Graw Hill. Dalrymple, K. (1990). Marketing Management: Strategy and Cases. 5th edition. USA, John Wiley. Dawson, P. (2003). 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Perhubungan Korporat Telekom Malaysia. Telekom Malaysia Berhad (2005). Profit & Loss Report: FMA Group, TM Telco. The Product Innovation Agenda Benchmark Report. (2005). Product Innovation, Product Development, and Engineering Improvement for Profitable Growth.

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