Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka

Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka

Online shopping is growing rapidly around the world and started to replace traditional way of shopping through brick and mortar. The purpose of this study was to provide better picture of factors influencing online purchase intention among st Malay Females of Gen Z in Central Melaka. The Technology...

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Main Author: Wan Abirah, Ismail
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
QA75 Electronic computers
Computer science
Online Access:https://etd.uum.edu.my/8140/1/818760_1.pdf
https://etd.uum.edu.my/8140/2/818760-2.pdf
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id my-uum-etd.8140
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic QA75 Electronic computers
Computer science
spellingShingle QA75 Electronic computers
Computer science
Wan Abirah, Ismail
Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka
description Online shopping is growing rapidly around the world and started to replace traditional way of shopping through brick and mortar. The purpose of this study was to provide better picture of factors influencing online purchase intention among st Malay Females of Gen Z in Central Melaka. The Technology Acceptance Model and Theory of Planned Behavior were employed in order to develop the conceptual framework. Four factors namely perceived ease of use, perceived usefulness, website design and subjective norms were tested. Data were gathered from 383 respondents by using stratified sampling method. The actual data collected will be analysed *sing Statistical Package for Social Science (SPSS) version 22. Pearson Correlation and Multiple Regression Analysis were conducted to analyse the data. Findings of this research have discovered that perceived ease of use, perceived usefulness, website design and subjective norms were significantly related to the online purchase intention. Furthermore, perceived ease of use was found to be the most significant factor that influenced intention to purchase online. Findings of this study can be beneficial for online retailer in order to draw further strategy in attracting new customers through online shopping. Implications of the research were discussed in detail.
format Thesis
qualification_name Master of Philosophy (MPhil)
qualification_level Master's degree
author Wan Abirah, Ismail
author_facet Wan Abirah, Ismail
author_sort Wan Abirah, Ismail
title Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka
title_short Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka
title_full Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka
title_fullStr Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka
title_full_unstemmed Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka
title_sort factors influencing online purchase intention amongst malay females of gen z in central melaka
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2018
url https://etd.uum.edu.my/8140/1/818760_1.pdf
https://etd.uum.edu.my/8140/2/818760-2.pdf
_version_ 1747828335047606272
spelling my-uum-etd.81402021-08-11T08:03:46Z Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka 2018 Wan Abirah, Ismail Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business QA75 Electronic computers. Computer science Online shopping is growing rapidly around the world and started to replace traditional way of shopping through brick and mortar. The purpose of this study was to provide better picture of factors influencing online purchase intention among st Malay Females of Gen Z in Central Melaka. The Technology Acceptance Model and Theory of Planned Behavior were employed in order to develop the conceptual framework. Four factors namely perceived ease of use, perceived usefulness, website design and subjective norms were tested. Data were gathered from 383 respondents by using stratified sampling method. The actual data collected will be analysed *sing Statistical Package for Social Science (SPSS) version 22. Pearson Correlation and Multiple Regression Analysis were conducted to analyse the data. Findings of this research have discovered that perceived ease of use, perceived usefulness, website design and subjective norms were significantly related to the online purchase intention. Furthermore, perceived ease of use was found to be the most significant factor that influenced intention to purchase online. Findings of this study can be beneficial for online retailer in order to draw further strategy in attracting new customers through online shopping. Implications of the research were discussed in detail. 2018 Thesis https://etd.uum.edu.my/8140/ https://etd.uum.edu.my/8140/1/818760_1.pdf text eng public https://etd.uum.edu.my/8140/2/818760-2.pdf text eng public mphil masters Universiti Utara Malaysia Adnan, H. (2014). 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