Supply Chain Management: Managing SME's Relationship With Suppliers And Customers

It is an undeniable fact that supply chain management practice is becoming more and more crucial in today’s business environment as it facilitates organizations to more smooth operations and management. However, the awareness to develop and maintain relationship with the suppliers and customers is s...

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Main Author:	Nurul Muna Najiah, Sued
Format:	Thesis
Language:	eng eng
Published:	2019
Subjects:	HD60 Small Business.
Online Access:	https://etd.uum.edu.my/8188/1/s821914_01.pdf https://etd.uum.edu.my/8188/2/s821914_02.pdf
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id	my-uum-etd.8188
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HD60 Small Business.
spellingShingle	HD60 Small Business. Nurul Muna Najiah, Sued Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
description	It is an undeniable fact that supply chain management practice is becoming more and more crucial in today’s business environment as it facilitates organizations to more smooth operations and management. However, the awareness to develop and maintain relationship with the suppliers and customers is still low especially for the small and medium enterprises (SME's). Realizing this issue, the researcher attempted to conduct the study on SME's understanding regarding the importance of managing the relationship with their suppliers and customers. With the employment of social exchange theory, this study highlighted elements such as trust, communication, commitment and bargaining power of buyer in supply chain practices to support the main goal of this study. To understand the supply chain management practices of the SME, this study has employed the single case study approach on a local food company. The data was collected from a semi-structured interview with the company’s owner, which comprised of open ended questions, as well as participant observation and documents review. The findings suggest that trust, communication and bargaining power of buyer are crucial in managing SME’s relationship with both suppliers and customers. Meanwhile, the analysis from the interview reveals that loyalty, which has been studied to understand commitment, is not essential to maintain the relationship.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nurul Muna Najiah, Sued
author_facet	Nurul Muna Najiah, Sued
author_sort	Nurul Muna Najiah, Sued
title	Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_short	Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_full	Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_fullStr	Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_full_unstemmed	Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_sort	supply chain management: managing sme's relationship with suppliers and customers
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/8188/1/s821914_01.pdf https://etd.uum.edu.my/8188/2/s821914_02.pdf
_version_	1747828346384809984
spelling	my-uum-etd.81882022-04-13T03:21:47Z Supply Chain Management: Managing SME's Relationship With Suppliers And Customers 2019 Nurul Muna Najiah, Sued Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD60 Small Business. It is an undeniable fact that supply chain management practice is becoming more and more crucial in today’s business environment as it facilitates organizations to more smooth operations and management. However, the awareness to develop and maintain relationship with the suppliers and customers is still low especially for the small and medium enterprises (SME's). Realizing this issue, the researcher attempted to conduct the study on SME's understanding regarding the importance of managing the relationship with their suppliers and customers. With the employment of social exchange theory, this study highlighted elements such as trust, communication, commitment and bargaining power of buyer in supply chain practices to support the main goal of this study. To understand the supply chain management practices of the SME, this study has employed the single case study approach on a local food company. The data was collected from a semi-structured interview with the company’s owner, which comprised of open ended questions, as well as participant observation and documents review. The findings suggest that trust, communication and bargaining power of buyer are crucial in managing SME’s relationship with both suppliers and customers. Meanwhile, the analysis from the interview reveals that loyalty, which has been studied to understand commitment, is not essential to maintain the relationship. 2019 Thesis https://etd.uum.edu.my/8188/ https://etd.uum.edu.my/8188/1/s821914_01.pdf text eng public https://etd.uum.edu.my/8188/2/s821914_02.pdf text eng public other masters Universiti Utara Malaysia Abd Aziz Mat Hassan, A. Z. (2015). Delays in Physical Distribution: A Case Study of Sony Supply Chain Solutions Malaysia. The Proceedings of The 4th International Seminar on Entrepreneurship and Business (ISEB 2015) (pp. 658-674). Kelantan: Universiti Malaysia Kelantan Institutional Repository. Abu Raihan Bhuiyan Albarune, N. F. (2015). Valued Supply Chain for Integrated Hospital Management: A Conceptual Framework. International Journal of Supply Chain Management, 39-49. Agnes Kanyan, J. V. (2015). Building Customer Relationship for Gaining Customer Loyalty in the Pharmaceutical Industry. 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