Factors influencing the adoption of social media for marketing purposes among women entrepreneurs
The purpose of the study is to explore the influence of entrepreneurs’ personality, social media benefits, social media importance, consumers’ engagement, and marketing outcomes on social media adoption among women entrepreneurs. A conceptual model was established based on existing literature to tes...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/8203/1/s823863_01.pdf https://etd.uum.edu.my/8203/2/s823863_02.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|