Factors influencing the adoption of social media for marketing purposes among women entrepreneurs
The purpose of the study is to explore the influence of entrepreneurs’ personality, social media benefits, social media importance, consumers’ engagement, and marketing outcomes on social media adoption among women entrepreneurs. A conceptual model was established based on existing literature to tes...
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主要作者: | Anis Nadisah, Ramli |
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格式: | Thesis |
语言: | eng eng |
出版: |
2019
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主题: | |
在线阅读: | https://etd.uum.edu.my/8203/1/s823863_01.pdf https://etd.uum.edu.my/8203/2/s823863_02.pdf |
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