Factors influencing the adoption of social media for marketing purposes among women entrepreneurs
The purpose of the study is to explore the influence of entrepreneurs’ personality, social media benefits, social media importance, consumers’ engagement, and marketing outcomes on social media adoption among women entrepreneurs. A conceptual model was established based on existing literature to tes...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8203/1/s823863_01.pdf https://etd.uum.edu.my/8203/2/s823863_02.pdf |
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