Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.
This study aims to identify factors that influence halal food products among non-Muslim consumers. Analyzing closed-source questionnaires was used for data collection by random distribution to 390 non-Muslim users in Nilai, Negeri Sembilan. The area of study chosen is due to the value density area o...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8219/1/s816841_01.pdf https://etd.uum.edu.my/8219/2/s816841_02.pdf https://etd.uum.edu.my/8219/3/816841%20REFERENCES.docx |
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| Summary: | This study aims to identify factors that influence halal food products among non-Muslim consumers. Analyzing closed-source questionnaires was used for data collection by random distribution to 390 non-Muslim users in Nilai, Negeri Sembilan. The area of study chosen is due to the value density area of Nilai which has various international universities and value areas with many international companies around the boundaries of Value such as Sepang, Kajang and Bangi. The sampling technique used in this study is to use face-to-face techniques with individuals. This study uses the theory of Azjen (1991), the Planned Behavioral Theory. Hypotheses have been tested using correlation and regression. The justification of this study suggests that the perception of non-Muslim consumers on halal food products is influenced by their attitude, subjective norms, behavioral control and halal logos, particularly in the context of Malaysia. The findings are expected to contribute information to research on halal products and industrial food makers in understanding the perceptions among non-Muslim consumers to purchase halal food products. |
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