Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.

This study aims to identify factors that influence halal food products among non-Muslim consumers. Analyzing closed-source questionnaires was used for data collection by random distribution to 390 non-Muslim users in Nilai, Negeri Sembilan. The area of study chosen is due to the value density area o...

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Main Author:	Mohd Hafidzullah, Mohammad Jamil
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	BL Religion
Online Access:	https://etd.uum.edu.my/8219/1/s816841_01.pdf https://etd.uum.edu.my/8219/2/s816841_02.pdf https://etd.uum.edu.my/8219/3/816841%20REFERENCES.docx
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id	my-uum-etd.8219
record_format	uketd_dc
spelling	my-uum-etd.82192022-05-09T06:35:25Z Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan. 2019 Mohd Hafidzullah, Mohammad Jamil Md Said, Pujawati Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business BL Religion This study aims to identify factors that influence halal food products among non-Muslim consumers. Analyzing closed-source questionnaires was used for data collection by random distribution to 390 non-Muslim users in Nilai, Negeri Sembilan. The area of study chosen is due to the value density area of Nilai which has various international universities and value areas with many international companies around the boundaries of Value such as Sepang, Kajang and Bangi. The sampling technique used in this study is to use face-to-face techniques with individuals. This study uses the theory of Azjen (1991), the Planned Behavioral Theory. Hypotheses have been tested using correlation and regression. The justification of this study suggests that the perception of non-Muslim consumers on halal food products is influenced by their attitude, subjective norms, behavioral control and halal logos, particularly in the context of Malaysia. The findings are expected to contribute information to research on halal products and industrial food makers in understanding the perceptions among non-Muslim consumers to purchase halal food products. 2019 Thesis https://etd.uum.edu.my/8219/ https://etd.uum.edu.my/8219/1/s816841_01.pdf text eng public https://etd.uum.edu.my/8219/2/s816841_02.pdf text eng public https://etd.uum.edu.my/8219/3/816841%20REFERENCES.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Md Said, Pujawati
topic	BL Religion
spellingShingle	BL Religion Mohd Hafidzullah, Mohammad Jamil Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.
description	This study aims to identify factors that influence halal food products among non-Muslim consumers. Analyzing closed-source questionnaires was used for data collection by random distribution to 390 non-Muslim users in Nilai, Negeri Sembilan. The area of study chosen is due to the value density area of Nilai which has various international universities and value areas with many international companies around the boundaries of Value such as Sepang, Kajang and Bangi. The sampling technique used in this study is to use face-to-face techniques with individuals. This study uses the theory of Azjen (1991), the Planned Behavioral Theory. Hypotheses have been tested using correlation and regression. The justification of this study suggests that the perception of non-Muslim consumers on halal food products is influenced by their attitude, subjective norms, behavioral control and halal logos, particularly in the context of Malaysia. The findings are expected to contribute information to research on halal products and industrial food makers in understanding the perceptions among non-Muslim consumers to purchase halal food products.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Mohd Hafidzullah, Mohammad Jamil
author_facet	Mohd Hafidzullah, Mohammad Jamil
author_sort	Mohd Hafidzullah, Mohammad Jamil
title	Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.
title_short	Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.
title_full	Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.
title_fullStr	Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.
title_full_unstemmed	Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.
title_sort	niat untuk membeli makanan halal dari kalangan bukan islam di nilai, negeri sembilan.
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/8219/1/s816841_01.pdf https://etd.uum.edu.my/8219/2/s816841_02.pdf https://etd.uum.edu.my/8219/3/816841%20REFERENCES.docx
_version_	1747828353984888832

Niat untuk membeli makanan halal dari kalangan bukan islam di Nilai, Negeri Sembilan.

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