The relationship between ease of use, Usefulness, islamic ethics and intention online shopping of as-sofa islamic college
The purpose of this study is to analyse factors that influence employee behaviour towards online shopping. For employee who working in private sector and earn cheapest income also be targeted. Employee is a target market towards retailer as they have money and interest. However, there are circumstan...
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my-uum-etd.82212022-04-13T03:05:44Z The relationship between ease of use, Usefulness, islamic ethics and intention online shopping of as-sofa islamic college 2019 Ruhaiza, Jauzi Ahmad Razimi, Mohd Shahril Shamsudin, Abdul Shukor Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business BP Islam. Bahaism. Theosophy, etc HF5415.33 Consumer Behavior. The purpose of this study is to analyse factors that influence employee behaviour towards online shopping. For employee who working in private sector and earn cheapest income also be targeted. Employee is a target market towards retailer as they have money and interest. However, there are circumstances that they should not involve in online shopping due to many invalid transactions such fraud and theft. There are one theory that used in this study which are Technology Acceptance Model (TAM). The independent variables suggest by the researcher in this study is ease of use, perceived usefulness and Islamic ethics. To investigate these hypothesis, 116 questionnaires will be distributed among employee of As-Sofa Islamic College, either in administration or academician. Regression analysis will be used in order to test hypothesis. 2019 Thesis https://etd.uum.edu.my/8221/ https://etd.uum.edu.my/8221/1/s820807_01.pdf text eng public https://etd.uum.edu.my/8221/2/s820807_02.pdf text eng public https://etd.uum.edu.my/8221/3/s820807_references.docx text eng public other masters Universiti Utara Malaysia |
institution |
Universiti Utara Malaysia |
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UUM ETD |
language |
eng eng eng |
advisor |
Ahmad Razimi, Mohd Shahril Shamsudin, Abdul Shukor |
topic |
BP Islam Bahaism Theosophy, etc HF5415.33 Consumer Behavior. |
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BP Islam Bahaism Theosophy, etc HF5415.33 Consumer Behavior. Ruhaiza, Jauzi The relationship between ease of use, Usefulness, islamic ethics and intention online shopping of as-sofa islamic college |
description |
The purpose of this study is to analyse factors that influence employee behaviour towards online shopping. For employee who working in private sector and earn cheapest income also be targeted. Employee is a target market towards retailer as they have money and interest. However, there are circumstances that they should not involve in online shopping due to many invalid transactions such fraud and theft. There are one theory that used in this study which are Technology Acceptance Model (TAM). The independent variables suggest by the researcher in this study is ease of use, perceived usefulness and Islamic ethics. To investigate these hypothesis, 116 questionnaires will be distributed among employee of As-Sofa Islamic College, either in administration or academician. Regression analysis will be used in order to test hypothesis. |
format |
Thesis |
qualification_name |
other |
qualification_level |
Master's degree |
author |
Ruhaiza, Jauzi |
author_facet |
Ruhaiza, Jauzi |
author_sort |
Ruhaiza, Jauzi |
title |
The relationship between ease of use,
Usefulness, islamic ethics and intention
online shopping of as-sofa islamic college |
title_short |
The relationship between ease of use,
Usefulness, islamic ethics and intention
online shopping of as-sofa islamic college |
title_full |
The relationship between ease of use,
Usefulness, islamic ethics and intention
online shopping of as-sofa islamic college |
title_fullStr |
The relationship between ease of use,
Usefulness, islamic ethics and intention
online shopping of as-sofa islamic college |
title_full_unstemmed |
The relationship between ease of use,
Usefulness, islamic ethics and intention
online shopping of as-sofa islamic college |
title_sort |
relationship between ease of use,
usefulness, islamic ethics and intention
online shopping of as-sofa islamic college |
granting_institution |
Universiti Utara Malaysia |
granting_department |
Othman Yeop Abdullah Graduate School of Business |
publishDate |
2019 |
url |
https://etd.uum.edu.my/8221/1/s820807_01.pdf https://etd.uum.edu.my/8221/2/s820807_02.pdf https://etd.uum.edu.my/8221/3/s820807_references.docx |
_version_ |
1747828354470379520 |