Examining new product development speed in manufacturing firms in Penang: influence of external intergration and inter-organization relationship
Ever shortening product life-cycle and intense competition to capture first mover advantage has forced manufacturing firms to continuously improve their new product development (NPD) speed. In today’s globalized market, it is not possible to win timebased competition by developing new products by a...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2018
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| Online Access: | https://etd.uum.edu.my/8331/1/Deposit%20Permission_s95907.pdf https://etd.uum.edu.my/8331/3/s95907_references.docx https://etd.uum.edu.my/8331/5/s95907_01.pdf |
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