Customer loyalty and the effects of commitment towards suppliers in Malaysian electrical and electronics manufacturing industry

This study investigates the influences of product quality, and prominent relational elements, namely trust, cooperation, and communication, on customer loyalty, and mediating effects of commitment in Malaysian electrical and electronics manufacturing industry. The study utilizes quantitative methodo...

Full description

Saved in:
Bibliographic Details
Main Author: Leong, Soon Chee
Format: Thesis
Language:eng
eng
eng
Published: 2019
Subjects:
Online Access:https://etd.uum.edu.my/8353/1/Deposit%20Permission_s900529.pdf
https://etd.uum.edu.my/8353/2/s900529_01.pdf
https://etd.uum.edu.my/8353/3/s900529%20references.docx
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items