Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia

Cultural heritage tourism is one of the contributors to the tourism industry because it can assist in improving tourist arrivals. Cultural heritage tourism refers to tourists visiting cultural heritage sites and it is important to focus on the loyalty of tourists to these sites for sustainable growt...

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Main Author:	Pei, Lisa Tung Pei
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/8380/1/Deposit%20Permission_s94311.pdf https://etd.uum.edu.my/8380/2/s93411_01.pdf https://etd.uum.edu.my/8380/3/s93411%20references.docx
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id	my-uum-etd.8380
record_format	uketd_dc
spelling	my-uum-etd.83802021-06-23T04:59:15Z Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia 2020 Pei, Lisa Tung Pei Mohd Noor, Nor Azila Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business G154.9-155.8 Travel and state. Tourism Cultural heritage tourism is one of the contributors to the tourism industry because it can assist in improving tourist arrivals. Cultural heritage tourism refers to tourists visiting cultural heritage sites and it is important to focus on the loyalty of tourists to these sites for sustainable growth. Destination loyalty has been conceptualized in many different ways and the most common are based on revisit intention and recommendations to others. This study explored destination loyalty as behavioural, attitudinal and experiential dimensions, and examined the determinants of destination loyalty of international tourists at cultural heritage sites. This study also explored the mediating effect of satisfaction and the moderating effect of tourist characteristics. A two-stage area sampling that consisted of a cluster and systematic sampling approaches were adopted for this study. From the 500 international tourists at Penang and Melaka, Malaysia, that were approached, 483 responses were obtained which yielded a response rate of 96.6%. SmartPLS 3 .27 was used for the partial least squares structural equation modelling (PLS-SEM) and analysis. The results of this study indicated that destination image, perceived authenticity, tourist interactions and tourist emotions had a significant positive influence on destination loyalty, and satisfaction was found to exert a mediating effect on structural relationships. However, tourist characteristics did not have a moderating effect on satisfaction and destination loyalty relationship. This study provides information on the determinants of destination loyalty and has theoretical, methodological, and practical implications. This study extends the cultural heritage tourism literature by incorporating destination image, destination familiarity, perceived authenticity, tourist interactions, tourist emotions and satisfaction in a destination loyalty framework. Furthermore, this study provides useful information for destination managers to devise marketing plans and activities relevant to developing the loyalty of tourists 2020 Thesis https://etd.uum.edu.my/8380/ https://etd.uum.edu.my/8380/1/Deposit%20Permission_s94311.pdf text eng staffonly https://etd.uum.edu.my/8380/2/s93411_01.pdf text eng public https://etd.uum.edu.my/8380/3/s93411%20references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohd Noor, Nor Azila
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Pei, Lisa Tung Pei Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia
description	Cultural heritage tourism is one of the contributors to the tourism industry because it can assist in improving tourist arrivals. Cultural heritage tourism refers to tourists visiting cultural heritage sites and it is important to focus on the loyalty of tourists to these sites for sustainable growth. Destination loyalty has been conceptualized in many different ways and the most common are based on revisit intention and recommendations to others. This study explored destination loyalty as behavioural, attitudinal and experiential dimensions, and examined the determinants of destination loyalty of international tourists at cultural heritage sites. This study also explored the mediating effect of satisfaction and the moderating effect of tourist characteristics. A two-stage area sampling that consisted of a cluster and systematic sampling approaches were adopted for this study. From the 500 international tourists at Penang and Melaka, Malaysia, that were approached, 483 responses were obtained which yielded a response rate of 96.6%. SmartPLS 3 .27 was used for the partial least squares structural equation modelling (PLS-SEM) and analysis. The results of this study indicated that destination image, perceived authenticity, tourist interactions and tourist emotions had a significant positive influence on destination loyalty, and satisfaction was found to exert a mediating effect on structural relationships. However, tourist characteristics did not have a moderating effect on satisfaction and destination loyalty relationship. This study provides information on the determinants of destination loyalty and has theoretical, methodological, and practical implications. This study extends the cultural heritage tourism literature by incorporating destination image, destination familiarity, perceived authenticity, tourist interactions, tourist emotions and satisfaction in a destination loyalty framework. Furthermore, this study provides useful information for destination managers to devise marketing plans and activities relevant to developing the loyalty of tourists
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Pei, Lisa Tung Pei
author_facet	Pei, Lisa Tung Pei
author_sort	Pei, Lisa Tung Pei
title	Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia
title_short	Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia
title_full	Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia
title_fullStr	Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia
title_full_unstemmed	Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia
title_sort	determinants of destination loyalty of international tourists at cultural heritage sites in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/8380/1/Deposit%20Permission_s94311.pdf https://etd.uum.edu.my/8380/2/s93411_01.pdf https://etd.uum.edu.my/8380/3/s93411%20references.docx
_version_	1747828382166417408

Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia

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