Exploring information seeking in new media among convert Chinese Muslim
The communication technology development reshaped the global information seeking landscape, and this study shed new light on the islamic information seeking through new media platform of the convert Chinese muslim which were highly unexplored. This research aim to understand the new media platform...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8384/1/s900748_01.pdf https://etd.uum.edu.my/8384/2/s900748_02.pdf https://etd.uum.edu.my/8384/3/s900748%20references.docx |
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| Summary: | The communication technology development reshaped the global information seeking landscape, and this study shed new light on the islamic information seeking through new media platform of the convert Chinese muslim which were highly
unexplored. This research aim to understand the new media platform which utilized by convert Chinese muslim and the influential factor of the new media utilization, in further, this research identify the scope of islamic information which convert chinese muslim acquired through new media platform and the credibility of the islamic information sources. This research applied qualitative research method which tried to understand the Islamic information seeking of convert Chinese Muslim through new media utilization. This research used snow ball sampling recruit 16 convert Chinese Muslim who currently live in mainland China as the informants in this research, and
used in-depth interview to collect data and use Nvivo software to analyze data. Apparently, the researcher found out that current social media are widely used for convert Chinese Muslim for their Islamic information seeking since most the
Chinese Muslim website and many foreign websites were block, and the China based social media, WeChat became the most widely used social media platform for Islamic information seeking. Performance expectancy, effort expectancy, social
influence and facilitating condition are all influence media utilization of convert Chinese The convert Chinese Muslim have not only acquired fundamental Islamic information, but also acquired practical Islamic information which provided by
Muslim from all over the world. The convert Chinese Muslim judge the credibility of source from the content, the source-writer relation, and the third party. This study is far from representative of the experience of all convert Chinese Muslim in China, it provides some preliminary evidence for Islamic information seeking behavior of the convert Chinese Muslim in contemporary China. This research provide the evidence for information seeking theory, within the wilson’s model, the credibility of source are also influence the information seeking behavior. This research finding add one more attribution to Internet’ Islamic information credibility scale which expended source credibility theory. This research find that the credibility of source is a mediated factor of the unified theory of acceptance and use of technology (UTAUT), This research also provided evidence for use and gratification theory from the information seeking behavior of convert Chinese Muslim from Chinese context. |
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