Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan
There is a rising interest in aviation sector branding strategies to gain customers’ supportive behaviour and loyalty towards a brand. It is important to know how branding strategies influence customers’ loyalty, and how to appeal to them to adopt citizenship behaviour. Therefore, the aim of the st...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8389/1/s902113_01.pdf https://etd.uum.edu.my/8389/2/s902113_02.pdf https://etd.uum.edu.my/8389/3/s902113%20references.docx |
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