Determinants of intention to use mobile banking in a private bank in Indonesia: A perspective from technology acceptance model
The mobile banking technology in Indonesia still in the growing stage. Even it is already available to the public since 2004, the adoption of the mobile banking is still far from 100% utilization. Based on the latest report from one private bank that becomes the pioneer in introducing mobile banking...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/8417/1/s822875_01.pdf https://etd.uum.edu.my/8417/2/s822875_02.pdf https://etd.uum.edu.my/8417/3/822875%20REFERENCES.docx |
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| Summary: | The mobile banking technology in Indonesia still in the growing stage. Even it is already available to the public since 2004, the adoption of the mobile banking is still far from 100% utilization. Based on the latest report from one private bank that becomes the pioneer in introducing mobile banking in Indonesia, their mobile banking channel adoption and usage showing an increasing trend from 2004 until 2018. However, the usage by customers to conduct transactions still below 40% even after 14-year progress with continuous update and revamp in features offered. Therefore, there is a need to examine the factors that affecting the intention to use mobile banking service. Technology acceptance model to assess the factors that influence intention to use a particular technology has widely used in past studies, many researchers also integrated other factors based on their need with TAM model which later become the extended technology acceptance model. The result in this research showed that the perceived usefulness and the trust propensity had the strongest relation and significant effect in influencing the intention to use mobile banking service, while perceived ease of use, social influence and individualism/collectivism culture aspect had no significant effect toward intention to use mobile banking services. |
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