Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur
This research focuses on the awareness of takaful products among non-Muslim students at Open University Malaysia, Kuala Lumpur (OUMKL). It has intended to measure the level of awareness among non-Muslim towards takaful products which include understanding and perception of takaful products. This stu...
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| Online Access: | https://etd.uum.edu.my/8422/1/s820756_01.pdf https://etd.uum.edu.my/8422/2/s820756_02.pdf https://etd.uum.edu.my/8422/3/s820756_references.docx |
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my-uum-etd.84222022-08-18T06:28:23Z Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur 2019 Nurul Ameera, Mohd Azmi Abdul Rahim, Ahmad Khilmy Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HG Finance This research focuses on the awareness of takaful products among non-Muslim students at Open University Malaysia, Kuala Lumpur (OUMKL). It has intended to measure the level of awareness among non-Muslim towards takaful products which include understanding and perception of takaful products. This study examines the relationship between dependent and independent variable. Hypothesis relationships tested using cross-sectional survey from a sample of 100 respondents, which is consist of the non-Muslim students at OUMKL. All the data were analyzed using SPSS software by applying the Descriptive Statistics, T-test, One-way ANOVA, Pearson’s Correlation and Multiple Linear Regression to achieve the research objective. The result shown, 98% of non-Muslim students have low level of awareness towards takaful products. Result revealed a positive relationship between awareness and understanding, awareness and perception as well as understanding and perception. These results reported in this research are useful to both industry and academics by providing relevant exploratory data about the awareness of takaful products. Besides that, this research should able to recommend some future research suggestion on how to improve the awareness of takaful products among non-Muslim consumer. 2019 Thesis https://etd.uum.edu.my/8422/ https://etd.uum.edu.my/8422/1/s820756_01.pdf text eng public https://etd.uum.edu.my/8422/2/s820756_02.pdf text eng public https://etd.uum.edu.my/8422/3/s820756_references.docx text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng eng |
| advisor |
Abdul Rahim, Ahmad Khilmy |
| topic |
HG Finance |
| spellingShingle |
HG Finance Nurul Ameera, Mohd Azmi Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur |
| description |
This research focuses on the awareness of takaful products among non-Muslim students at Open University Malaysia, Kuala Lumpur (OUMKL). It has intended to measure the level of awareness among non-Muslim towards takaful products which include understanding and perception of takaful products. This study examines the relationship between dependent and independent variable. Hypothesis relationships
tested using cross-sectional survey from a sample of 100 respondents, which is consist of the non-Muslim students at OUMKL. All the data were analyzed using SPSS software by applying the Descriptive Statistics, T-test, One-way ANOVA,
Pearson’s Correlation and Multiple Linear Regression to achieve the research objective. The result shown, 98% of non-Muslim students have low level of awareness towards takaful products. Result revealed a positive relationship between
awareness and understanding, awareness and perception as well as understanding and perception. These results reported in this research are useful to both industry and academics by providing relevant exploratory data about the awareness of takaful products. Besides that, this research should able to recommend some future research suggestion on how to improve the awareness of takaful products among non-Muslim
consumer. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Nurul Ameera, Mohd Azmi |
| author_facet |
Nurul Ameera, Mohd Azmi |
| author_sort |
Nurul Ameera, Mohd Azmi |
| title |
Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur |
| title_short |
Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur |
| title_full |
Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur |
| title_fullStr |
Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur |
| title_full_unstemmed |
Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur |
| title_sort |
awareness of takaful products among non-muslim students at open university malaysia (oum), kuala lumpur |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
Othman Yeop Abdullah Graduate School of Business |
| publishDate |
2019 |
| url |
https://etd.uum.edu.my/8422/1/s820756_01.pdf https://etd.uum.edu.my/8422/2/s820756_02.pdf https://etd.uum.edu.my/8422/3/s820756_references.docx |
| _version_ |
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