Determinants of attitude towards celebrity brand and purchase intention

Recently, celebrities have begun to venture into business. It has become a trend among celebrities to have their businesses, namely celebrity entrepreneur endorsement. However, studies in the context of celebrity entrepreneur are still limited. Hence, this study was conducted to develop the concept...

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Bibliographic Details
Main Author: Atiqah, Shuib
Format: Thesis
Language:eng
eng
eng
Published: 2021
Subjects:
Online Access:https://etd.uum.edu.my/8466/1/s820384_01.pdf
https://etd.uum.edu.my/8466/2/s820384_02.pdf
https://etd.uum.edu.my/8466/3/s820384%20references.docx
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