Determinants of attitude towards celebrity brand and purchase intention
Recently, celebrities have begun to venture into business. It has become a trend among celebrities to have their businesses, namely celebrity entrepreneur endorsement. However, studies in the context of celebrity entrepreneur are still limited. Hence, this study was conducted to develop the concept...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | eng eng eng |
| منشور في: |
2021
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/8466/1/s820384_01.pdf https://etd.uum.edu.my/8466/2/s820384_02.pdf https://etd.uum.edu.my/8466/3/s820384%20references.docx |
| الوسوم: |
إضافة وسم
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