Determinants of attitude towards celebrity brand and purchase intention
Recently, celebrities have begun to venture into business. It has become a trend among celebrities to have their businesses, namely celebrity entrepreneur endorsement. However, studies in the context of celebrity entrepreneur are still limited. Hence, this study was conducted to develop the concept...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng eng |
| 出版: |
2021
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/8466/1/s820384_01.pdf https://etd.uum.edu.my/8466/2/s820384_02.pdf https://etd.uum.edu.my/8466/3/s820384%20references.docx |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|