Determinants of attitude towards celebrity brand and purchase intention
Recently, celebrities have begun to venture into business. It has become a trend among celebrities to have their businesses, namely celebrity entrepreneur endorsement. However, studies in the context of celebrity entrepreneur are still limited. Hence, this study was conducted to develop the concept...
محفوظ في:
المؤلف الرئيسي: | Atiqah, Shuib |
---|---|
التنسيق: | أطروحة |
اللغة: | eng eng eng |
منشور في: |
2021
|
الموضوعات: | |
الوصول للمادة أونلاين: | https://etd.uum.edu.my/8466/1/s820384_01.pdf https://etd.uum.edu.my/8466/2/s820384_02.pdf https://etd.uum.edu.my/8466/3/s820384%20references.docx |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
مواد مشابهة
-
The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
بواسطة: Handayani, Bintang
منشور في: (2016) -
The determinants of turnover intention among employees in retailing industry
بواسطة: Tan, Jia Mi
منشور في: (2019) -
Determinants of intention to become tax agents among accounting student
بواسطة: Puvaneswari, Veloo
منشور في: (2015) -
Factors determining career choice among students in Politeknik Sultan Abdul Halim Mu’adzam Shah (POLIMAS), Jitra, Kedah.
بواسطة: Amalina Najaa, Shuib
منشور في: (2019) -
Attitude towards system usage: A case study at Freescale Semiconductor Malaysia Sdn Bhd
بواسطة: Eny Zaniza, Yasir
منشور في: (2015)