Persuasive multimedia model in truancy awareness (PMTA)

Persuasive multimedia is a research related to the use of multimedia to persuade for positive change in attitudes and behaviours. In the issues of truancy, its shows that, students who do not have awareness will involve in truancy problem. In addition, many academic researches appeared to focus on c...

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Main Author:	Lufti, Dolhalit
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	LB2801-3095 School administration and organization
Online Access:	https://etd.uum.edu.my/8516/1/S95668_01.pdf https://etd.uum.edu.my/8516/2/S95668_02.pdf https://etd.uum.edu.my/8516/3/s95668_references.docx
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id	my-uum-etd.8516
record_format	uketd_dc
spelling	my-uum-etd.85162022-05-09T04:44:21Z Persuasive multimedia model in truancy awareness (PMTA) 2019 Lufti, Dolhalit Abdul Salam, Sobihatun Nur Abdul Mutalib, Ariffin Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences LB2801-3095 School administration and organization Persuasive multimedia is a research related to the use of multimedia to persuade for positive change in attitudes and behaviours. In the issues of truancy, its shows that, students who do not have awareness will involve in truancy problem. In addition, many academic researches appeared to focus on causal factor related to truancy rather than enhancement of awareness towards truancy behaviour. On the contrary, with so much emphasis placed on the use of multimedia material in schools, it is surprisingly found, very little indication exists in using multimedia as an approach for truancy awareness. Previous finding reveals that, there is a lack of design model and methods that systematically tailor the crucial theories, component, and strategies in the development of persuasive multimedia for truancy awareness. Within this context, the main purpose of this study is to propose a persuasive multimedia model in truancy awareness (PMTA) for secondary school students. This model serves as systematic approach, which includes fundamental components for developers to develop truancy awareness application. Therefore, in order to accomplish the main objective, a number of sub objectives are formed: (1). To determine the suitable persuasive multimedia components and elements for PMTA model development, (2). To formulate a persuasive multimedia model in truancy awareness (PMTA), (3). To validate the PMTA model through expert review and prototyping, and (4) To assess student’s perceived truancy awareness of the PMTA model through prototyping. This study adopts the Design Science Research (DSG) methodology as the framework of the research process. In achieving objective (1) and (2), a literature review and comparative analysis were conducted. Whereas for objective (3) and (4) it was achieved through expert review and experimental testing. There are four major contributions of this study: (i). PMTA model development, which comprises the guideline for developing persuasive multimedia content, (ii). Q-PMTA instrument to measure student’s perceived awareness, (iii). Functional PMTA prototype to validate the PMTA model and (iv). Experimental testing results to measure perceived truancy awareness. Findings demonstrate that the PMTA model exhibits useful development for multimedia application as well as providing theoretical and practical contributions of the study.In conclusion, the adoption of PMTA model provides guidelines for developing persuasive multimedia content to promote truancy awareness and contribute to enhance the learning experience towards truancy awareness. 2019 Thesis https://etd.uum.edu.my/8516/ https://etd.uum.edu.my/8516/1/S95668_01.pdf text eng public https://etd.uum.edu.my/8516/2/S95668_02.pdf text eng public https://etd.uum.edu.my/8516/3/s95668_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Abdul Salam, Sobihatun Nur Abdul Mutalib, Ariffin
topic	LB2801-3095 School administration and organization
spellingShingle	LB2801-3095 School administration and organization Lufti, Dolhalit Persuasive multimedia model in truancy awareness (PMTA)
description	Persuasive multimedia is a research related to the use of multimedia to persuade for positive change in attitudes and behaviours. In the issues of truancy, its shows that, students who do not have awareness will involve in truancy problem. In addition, many academic researches appeared to focus on causal factor related to truancy rather than enhancement of awareness towards truancy behaviour. On the contrary, with so much emphasis placed on the use of multimedia material in schools, it is surprisingly found, very little indication exists in using multimedia as an approach for truancy awareness. Previous finding reveals that, there is a lack of design model and methods that systematically tailor the crucial theories, component, and strategies in the development of persuasive multimedia for truancy awareness. Within this context, the main purpose of this study is to propose a persuasive multimedia model in truancy awareness (PMTA) for secondary school students. This model serves as systematic approach, which includes fundamental components for developers to develop truancy awareness application. Therefore, in order to accomplish the main objective, a number of sub objectives are formed: (1). To determine the suitable persuasive multimedia components and elements for PMTA model development, (2). To formulate a persuasive multimedia model in truancy awareness (PMTA), (3). To validate the PMTA model through expert review and prototyping, and (4) To assess student’s perceived truancy awareness of the PMTA model through prototyping. This study adopts the Design Science Research (DSG) methodology as the framework of the research process. In achieving objective (1) and (2), a literature review and comparative analysis were conducted. Whereas for objective (3) and (4) it was achieved through expert review and experimental testing. There are four major contributions of this study: (i). PMTA model development, which comprises the guideline for developing persuasive multimedia content, (ii). Q-PMTA instrument to measure student’s perceived awareness, (iii). Functional PMTA prototype to validate the PMTA model and (iv). Experimental testing results to measure perceived truancy awareness. Findings demonstrate that the PMTA model exhibits useful development for multimedia application as well as providing theoretical and practical contributions of the study.In conclusion, the adoption of PMTA model provides guidelines for developing persuasive multimedia content to promote truancy awareness and contribute to enhance the learning experience towards truancy awareness.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Lufti, Dolhalit
author_facet	Lufti, Dolhalit
author_sort	Lufti, Dolhalit
title	Persuasive multimedia model in truancy awareness (PMTA)
title_short	Persuasive multimedia model in truancy awareness (PMTA)
title_full	Persuasive multimedia model in truancy awareness (PMTA)
title_fullStr	Persuasive multimedia model in truancy awareness (PMTA)
title_full_unstemmed	Persuasive multimedia model in truancy awareness (PMTA)
title_sort	persuasive multimedia model in truancy awareness (pmta)
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2019
url	https://etd.uum.edu.my/8516/1/S95668_01.pdf https://etd.uum.edu.my/8516/2/S95668_02.pdf https://etd.uum.edu.my/8516/3/s95668_references.docx
_version_	1747828405572730880

Persuasive multimedia model in truancy awareness (PMTA)

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