Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support
Franchising business plays an important role in enhancing Malaysia’s economic and social growth as it assists to develop and nurture Bumiputera entrepreneurs. However, recently, franchising business is not growing as expected as more local franchising businesses are confronting business termination...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/8540/1/s95180_01.pdf https://etd.uum.edu.my/8540/2/s95180_02.pdf https://etd.uum.edu.my/8540/3/s95180_references.docx |
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