A study on the determinants of brand loyalty in sport shoes among students

The purpose of the study is to explore the influence of brand satisfaction, brand trust, brand community, word of mouth and brand identification on brand loyalty in sports shoes among university students. A conceptual model was established based on existing literature to test the relationship betwee...

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书目详细资料
主要作者:	Nor Azah, Abdul Aziz
格式:	Thesis
语言:	eng eng eng
出版:	2019
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/8542/1/S823603_01.pdf https://etd.uum.edu.my/8542/2/S823603_02.pdf https://etd.uum.edu.my/8542/3/S823603_references.docx
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