Korean television drama in Malaysia: an analysis on Korean media strategy
Korean TV drama series have reached a wide range of Asian audiences, including Malaysian audiences. The rising popularity of Korean entertainment content in Asia has created Korean pop culture in the entertainment industry. There seemed to be a gap in previous research concerning the strategy of Kor...
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Main Author: | Julina, Tajul Ariffin |
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Format: | Thesis |
Language: | eng eng eng |
Published: |
2020
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Subjects: | |
Online Access: | https://etd.uum.edu.my/8570/1/Deposit%20Permission_s93848.pdf https://etd.uum.edu.my/8570/2/s93848-01.pdf https://etd.uum.edu.my/8570/3/s93848-references.docx |
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