Korean television drama in Malaysia: an analysis on Korean media strategy
Korean TV drama series have reached a wide range of Asian audiences, including Malaysian audiences. The rising popularity of Korean entertainment content in Asia has created Korean pop culture in the entertainment industry. There seemed to be a gap in previous research concerning the strategy of Kor...
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| 格式: | Thesis |
| 語言: | eng eng eng |
| 出版: |
2020
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/8570/1/Deposit%20Permission_s93848.pdf https://etd.uum.edu.my/8570/2/s93848-01.pdf https://etd.uum.edu.my/8570/3/s93848-references.docx |
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