Strategi pengiklanan hijau ke arah keterlihatan dalam media sosial.
Recently, green advertising in Malaysia has been gaining more attention. Green advertising is part of a new approach as a marketing communications channel for green product organisations. Consequently, social media has been used by entrepreneurs to ensure that advertising activities can be enhanced...
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Main Author: | Noriza, Ismail |
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Format: | Thesis |
Language: | eng eng eng |
Published: |
2019
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Subjects: | |
Online Access: | https://etd.uum.edu.my/8625/1/s819541_01.pdf https://etd.uum.edu.my/8625/2/s819541_02.pdf https://etd.uum.edu.my/8625/3/s819541_references.docx |
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