Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah

Place branding has been applied over the past decades as a marketing, in order to promote awareness among the locals. Malaysia has been promoting the place branding with the slogan “Malaysia Truly Asia” in an effort to attract foreign tourists. This study examines the involvement and role of reside...

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Main Author:	Nor Hidayah, Kamarudin
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	HF5549-5549.5 Personnel Management Employment
Online Access:	https://etd.uum.edu.my/8630/1/s819253_01.pdf https://etd.uum.edu.my/8630/2/s819253_02.pdf https://etd.uum.edu.my/8630/3/s819253_references.docx
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id	my-uum-etd.8630
record_format	uketd_dc
spelling	my-uum-etd.86302022-05-09T07:21:00Z Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah 2019 Nor Hidayah, Kamarudin Rashid, Sabrina Aziz, Fakrul Anuar Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences HF5549-5549.5 Personnel Management. Employment Place branding has been applied over the past decades as a marketing, in order to promote awareness among the locals. Malaysia has been promoting the place branding with the slogan “Malaysia Truly Asia” in an effort to attract foreign tourists. This study examines the involvement and role of residents and the use of social media in the branding process. Therefore, disclosure of “Naturally Langkawi” branding should be clearly communicated to the locals. So, they can engage themselves and play a role’s in place branding. Since, place branding is impossible without the participation of the locals in all stages. Therefore, place branding efforts have to integrate the locals in the island. This sudy used the Media Richness Theory. This study is conducted in Pulau Langkawi and it involved ten local residents, two officers from Langkawi Authority Development (LADA) and Community Cooperation of Kampung Kilim. The researcher utilised semi structure interview, visual methodology and online observation to explore the place branding. The data were analysis using thematic analysis. The results show that locals are still confused and less exposed to the “Naturally Langkawi” slogan. The results show that locals are still confused and less exposed to the “Naturally Langkawi” slogan. In addition, although locals play a role in the place branding process, their involvement is still minimal. Stakeholders such as tourists and people migrating to Pulau Langkawi are more involved in the branding process of the island. However, place branding is impossible without the participation of the locals in all stages. The aim of the development Pulau Langkawi is education tourism and Geopark tourism. So, locals involvement are not only for internal communication agents but also to educate tourists. Therefore, place branding efforts have to integrate the locals. 2019 Thesis https://etd.uum.edu.my/8630/ https://etd.uum.edu.my/8630/1/s819253_01.pdf text eng public https://etd.uum.edu.my/8630/2/s819253_02.pdf text eng public https://etd.uum.edu.my/8630/3/s819253_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Rashid, Sabrina Aziz, Fakrul Anuar
topic	HF5549-5549.5 Personnel Management Employment
spellingShingle	HF5549-5549.5 Personnel Management Employment Nor Hidayah, Kamarudin Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah
description	Place branding has been applied over the past decades as a marketing, in order to promote awareness among the locals. Malaysia has been promoting the place branding with the slogan “Malaysia Truly Asia” in an effort to attract foreign tourists. This study examines the involvement and role of residents and the use of social media in the branding process. Therefore, disclosure of “Naturally Langkawi” branding should be clearly communicated to the locals. So, they can engage themselves and play a role’s in place branding. Since, place branding is impossible without the participation of the locals in all stages. Therefore, place branding efforts have to integrate the locals in the island. This sudy used the Media Richness Theory. This study is conducted in Pulau Langkawi and it involved ten local residents, two officers from Langkawi Authority Development (LADA) and Community Cooperation of Kampung Kilim. The researcher utilised semi structure interview, visual methodology and online observation to explore the place branding. The data were analysis using thematic analysis. The results show that locals are still confused and less exposed to the “Naturally Langkawi” slogan. The results show that locals are still confused and less exposed to the “Naturally Langkawi” slogan. In addition, although locals play a role in the place branding process, their involvement is still minimal. Stakeholders such as tourists and people migrating to Pulau Langkawi are more involved in the branding process of the island. However, place branding is impossible without the participation of the locals in all stages. The aim of the development Pulau Langkawi is education tourism and Geopark tourism. So, locals involvement are not only for internal communication agents but also to educate tourists. Therefore, place branding efforts have to integrate the locals.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nor Hidayah, Kamarudin
author_facet	Nor Hidayah, Kamarudin
author_sort	Nor Hidayah, Kamarudin
title	Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah
title_short	Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah
title_full	Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah
title_fullStr	Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah
title_full_unstemmed	Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah
title_sort	penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di pulau langkawi, kedah
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2019
url	https://etd.uum.edu.my/8630/1/s819253_01.pdf https://etd.uum.edu.my/8630/2/s819253_02.pdf https://etd.uum.edu.my/8630/3/s819253_references.docx
_version_	1747828426470850560

Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah

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