Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah
Place branding has been applied over the past decades as a marketing, in order to promote awareness among the locals. Malaysia has been promoting the place branding with the slogan “Malaysia Truly Asia” in an effort to attract foreign tourists. This study examines the involvement and role of reside...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng eng |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/8630/1/s819253_01.pdf https://etd.uum.edu.my/8630/2/s819253_02.pdf https://etd.uum.edu.my/8630/3/s819253_references.docx |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|