The perception of place branding as a mechanism in City planning in Alor Setar, Kedah

Competitions between places makes places strive to be better than their competitors. It has been the answer to the emergence of competition between the cities in showcasing places to attract intellectual elites, residents, tourists, investors, and anyone with an interest in the place. This study has...

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Bibliographic Details
Main Author: Fariha, Ramli
Format: Thesis
Language:eng
eng
eng
Published: 2019
Subjects:
Online Access:https://etd.uum.edu.my/8638/1/s900902_01.pdf
https://etd.uum.edu.my/8638/2/s900902_02.pdf
https://etd.uum.edu.my/8638/3/s900902_references.docx
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