The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles

The researcher of the present study formulated a model with intrinsic and extrinsic cues along with service cues to examine the purchase intention of Malaysian consumers of Chinese automobiles. For the selection of automobiles, consumers make decisions on the bases of their preferences and personal...

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Main Author:	Rusli, Hasnan
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8683/1/Deposit%20Permission_s93504.pdf https://etd.uum.edu.my/8683/2/s93504_01.pdf https://etd.uum.edu.my/8683/3/s93504_references.docx
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id	my-uum-etd.8683
record_format	uketd_dc
spelling	my-uum-etd.86832021-09-30T06:27:22Z The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles 2020 Rusli, Hasnan Hashim, Noor Azmi Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. The researcher of the present study formulated a model with intrinsic and extrinsic cues along with service cues to examine the purchase intention of Malaysian consumers of Chinese automobiles. For the selection of automobiles, consumers make decisions on the bases of their preferences and personal requirements, and companies are striving to find the factors which affect Malaysian consumers’ decision- making about automobiles. This implies that purchasing goods has become an important activity in an individual’s life and has impacted living standards based on the perception of buyers. Grounded by the theory of reason action, this study proposed a framework linking product cues, attitude towards brand, trust and purchase intentions. A total of 300 questionnaires were returned from the 770 questionnaires that were distributed. The response rate was 38.96%. From the 300 questionnaires returned, a total of 24 questionnaires were rejected due to several reasons such as incomplete answers. Therefore, only 276 (35.84%) questionnaires were coded and analyzed. Hierarchical multiple regression analyses were conducted to test the hypotheses posited in this study. The regression results indicated that (a) there is a positive and significant relationship between product cues and purchase intention, (b) there is a positive and significant relationship between product cues and attitude towards brand, (c) there is a positive and significant relationship between product cues and trust, (d) there is a positive and significant relationship between attitude towards brand and purchase intention, (e) there is a positive and significant relationship between trust and purchase intention, (f) attitude towards brand mediates the relationship between product cues and purchase intention, and (g) trust mediates the relationship between product cues and purchase intention. Theoretical and practical implications of the study as well as suggestions for future studies are discussed. 2020 Thesis https://etd.uum.edu.my/8683/ https://etd.uum.edu.my/8683/1/Deposit%20Permission_s93504.pdf text eng staffonly https://etd.uum.edu.my/8683/2/s93504_01.pdf text eng public https://etd.uum.edu.my/8683/3/s93504_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Hashim, Noor Azmi
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Rusli, Hasnan The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
description	The researcher of the present study formulated a model with intrinsic and extrinsic cues along with service cues to examine the purchase intention of Malaysian consumers of Chinese automobiles. For the selection of automobiles, consumers make decisions on the bases of their preferences and personal requirements, and companies are striving to find the factors which affect Malaysian consumers’ decision- making about automobiles. This implies that purchasing goods has become an important activity in an individual’s life and has impacted living standards based on the perception of buyers. Grounded by the theory of reason action, this study proposed a framework linking product cues, attitude towards brand, trust and purchase intentions. A total of 300 questionnaires were returned from the 770 questionnaires that were distributed. The response rate was 38.96%. From the 300 questionnaires returned, a total of 24 questionnaires were rejected due to several reasons such as incomplete answers. Therefore, only 276 (35.84%) questionnaires were coded and analyzed. Hierarchical multiple regression analyses were conducted to test the hypotheses posited in this study. The regression results indicated that (a) there is a positive and significant relationship between product cues and purchase intention, (b) there is a positive and significant relationship between product cues and attitude towards brand, (c) there is a positive and significant relationship between product cues and trust, (d) there is a positive and significant relationship between attitude towards brand and purchase intention, (e) there is a positive and significant relationship between trust and purchase intention, (f) attitude towards brand mediates the relationship between product cues and purchase intention, and (g) trust mediates the relationship between product cues and purchase intention. Theoretical and practical implications of the study as well as suggestions for future studies are discussed.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Rusli, Hasnan
author_facet	Rusli, Hasnan
author_sort	Rusli, Hasnan
title	The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
title_short	The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
title_full	The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
title_fullStr	The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
title_full_unstemmed	The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
title_sort	influence of product cues on malaysian consumers intention to purchase chinese automobiles
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/8683/1/Deposit%20Permission_s93504.pdf https://etd.uum.edu.my/8683/2/s93504_01.pdf https://etd.uum.edu.my/8683/3/s93504_references.docx
_version_	1747828438838804480

The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles

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