Factors that affect the purchase decision of proton car in Pulau Pinang

The objective of this research is to examine the factors that affect the purchase decision of PROTON car in Pulau Pinang. This research uses mall intercept method to collected data from respondents. The population of respondents in Pulau Pinang is around 1.767 million. Thus, the sample size in this...

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Main Author:	Tang, Wei Chau
Format:	Thesis
Language:	eng eng eng
Published:	2018
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8693/1/s821875_01.pdf https://etd.uum.edu.my/8693/2/s821875_02.pdf https://etd.uum.edu.my/8693/3/s821875_references.docx
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id	my-uum-etd.8693
record_format	uketd_dc
spelling	my-uum-etd.86932022-02-09T07:38:38Z Factors that affect the purchase decision of proton car in Pulau Pinang 2018 Tang, Wei Chau Sulaiman, Yaty Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. The objective of this research is to examine the factors that affect the purchase decision of PROTON car in Pulau Pinang. This research uses mall intercept method to collected data from respondents. The population of respondents in Pulau Pinang is around 1.767 million. Thus, the sample size in this research is 3 84 respondents according to the Krejcie and Morgan table (1970). However, 400 sets of questionnaires were successfully collected through the data collection. Through review of literature and previous studies, a conceptual model was defined and the variables affect the purchase decision of PROTON car included the brand image, quality, design or aesthetic and price. In this study, SmartPLS was used to analyze the measurement and structural models. By using SmartPLS, the data was transformed into Excel CVS file to generate raw input for the application. The findings reveal that the purchase decision of PROTON car had positive relationship and significant with brand image, price and design or aesthetic. While the quality factor does not have a significant relationship with the purchase decision of Proton car. 2018 Thesis https://etd.uum.edu.my/8693/ https://etd.uum.edu.my/8693/1/s821875_01.pdf text eng public https://etd.uum.edu.my/8693/2/s821875_02.pdf text eng public https://etd.uum.edu.my/8693/3/s821875_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Sulaiman, Yaty
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Tang, Wei Chau Factors that affect the purchase decision of proton car in Pulau Pinang
description	The objective of this research is to examine the factors that affect the purchase decision of PROTON car in Pulau Pinang. This research uses mall intercept method to collected data from respondents. The population of respondents in Pulau Pinang is around 1.767 million. Thus, the sample size in this research is 3 84 respondents according to the Krejcie and Morgan table (1970). However, 400 sets of questionnaires were successfully collected through the data collection. Through review of literature and previous studies, a conceptual model was defined and the variables affect the purchase decision of PROTON car included the brand image, quality, design or aesthetic and price. In this study, SmartPLS was used to analyze the measurement and structural models. By using SmartPLS, the data was transformed into Excel CVS file to generate raw input for the application. The findings reveal that the purchase decision of PROTON car had positive relationship and significant with brand image, price and design or aesthetic. While the quality factor does not have a significant relationship with the purchase decision of Proton car.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Tang, Wei Chau
author_facet	Tang, Wei Chau
author_sort	Tang, Wei Chau
title	Factors that affect the purchase decision of proton car in Pulau Pinang
title_short	Factors that affect the purchase decision of proton car in Pulau Pinang
title_full	Factors that affect the purchase decision of proton car in Pulau Pinang
title_fullStr	Factors that affect the purchase decision of proton car in Pulau Pinang
title_full_unstemmed	Factors that affect the purchase decision of proton car in Pulau Pinang
title_sort	factors that affect the purchase decision of proton car in pulau pinang
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2018
url	https://etd.uum.edu.my/8693/1/s821875_01.pdf https://etd.uum.edu.my/8693/2/s821875_02.pdf https://etd.uum.edu.my/8693/3/s821875_references.docx
_version_	1747828440808030208

Factors that affect the purchase decision of proton car in Pulau Pinang

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