Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators

The number of international students studying in Malaysian institution of higher education is constantly growing. The vast number of international students in Malaysia has supported not only to the country's education sector, but the telecommunication industry as well. Since, telecommunication...

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Main Author:	Yusuf, Ismail Ali
Format:	Thesis
Language:	eng eng eng
Published:	2018
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/8707/1/S821791_01.pdf https://etd.uum.edu.my/8707/2/S821791_02.pdf https://etd.uum.edu.my/8707/3/821791%20REFERENCES.docx
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id	my-uum-etd.8707
record_format	uketd_dc
spelling	my-uum-etd.87072022-02-16T01:35:23Z Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators 2018 Yusuf, Ismail Ali Ramli, Azahari Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management The number of international students studying in Malaysian institution of higher education is constantly growing. The vast number of international students in Malaysia has supported not only to the country's education sector, but the telecommunication industry as well. Since, telecommunication market in Malaysia has been privatized, it has resulted in intense competition among market players and mobile service operators concern to retain their customer and attract new ones. Therefore, satisfying customer has been recognized as the best way to win the competition. Additionally, studies on international student satisfaction are still limited in number, although the issue is seen as important. The purpose of this study is to examine the relationship between service quality, perceived value, and brand awareness towards customer satisfaction in mobile service operators in Malaysia. The respondent of this study is the international students in UUM. A total of 340 questionnaires were distributed to international students in UUM, Sintok. Only 261 were useable for analysis. The data was analyzed using SPSS 25 to achieve the objectives of the study. The finding of this study has revealed that service quality and perceived value have significantly positive relationship with customer satisfaction. However, the brand awareness has negative relationship with customer satisfaction. Furthermore, the research framework of this study will contribute the literature in the context of customer satisfaction. It will also help mobile service managers to have further understanding on the influence of service quality and perceived value towards customer satisfaction. Finally, some limitations have paved the direction for future research. 2018 Thesis https://etd.uum.edu.my/8707/ https://etd.uum.edu.my/8707/1/S821791_01.pdf text eng public https://etd.uum.edu.my/8707/2/S821791_02.pdf text eng public https://etd.uum.edu.my/8707/3/821791%20REFERENCES.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Ramli, Azahari
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Yusuf, Ismail Ali Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators
description	The number of international students studying in Malaysian institution of higher education is constantly growing. The vast number of international students in Malaysia has supported not only to the country's education sector, but the telecommunication industry as well. Since, telecommunication market in Malaysia has been privatized, it has resulted in intense competition among market players and mobile service operators concern to retain their customer and attract new ones. Therefore, satisfying customer has been recognized as the best way to win the competition. Additionally, studies on international student satisfaction are still limited in number, although the issue is seen as important. The purpose of this study is to examine the relationship between service quality, perceived value, and brand awareness towards customer satisfaction in mobile service operators in Malaysia. The respondent of this study is the international students in UUM. A total of 340 questionnaires were distributed to international students in UUM, Sintok. Only 261 were useable for analysis. The data was analyzed using SPSS 25 to achieve the objectives of the study. The finding of this study has revealed that service quality and perceived value have significantly positive relationship with customer satisfaction. However, the brand awareness has negative relationship with customer satisfaction. Furthermore, the research framework of this study will contribute the literature in the context of customer satisfaction. It will also help mobile service managers to have further understanding on the influence of service quality and perceived value towards customer satisfaction. Finally, some limitations have paved the direction for future research.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Yusuf, Ismail Ali
author_facet	Yusuf, Ismail Ali
author_sort	Yusuf, Ismail Ali
title	Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators
title_short	Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators
title_full	Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators
title_fullStr	Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators
title_full_unstemmed	Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators
title_sort	factors influencing the satisfaction of international students in universiti utara malaysia towards mobile operators
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2018
url	https://etd.uum.edu.my/8707/1/S821791_01.pdf https://etd.uum.edu.my/8707/2/S821791_02.pdf https://etd.uum.edu.my/8707/3/821791%20REFERENCES.docx
_version_	1747828444254699520

Factors influencing the satisfaction of International Students in Universiti Utara Malaysia towards Mobile Operators

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