Awareness of takaful products among muslims in selected area of Thailand
Thailand is one of the countries where takaful has been introduced for over 10 years. Even though the takaful industry in Thailand is successful in growth, the growth is not dramatic compared to other countries. The purpose of this research was to examine the level of awareness, understanding and pe...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | eng eng eng |
| منشور في: |
2019
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/8768/1/s818537_01.pdf https://etd.uum.edu.my/8768/2/s818537_02.pdf https://etd.uum.edu.my/8768/3/s818537_references.docx |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| id |
my-uum-etd.8768 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-uum-etd.87682022-05-09T08:11:37Z Awareness of takaful products among muslims in selected area of Thailand 2019 Sulaiman, Faruk Ahmad Razimi, Mohd Shahril Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5549-5549.5 Personnel Management. Employment Thailand is one of the countries where takaful has been introduced for over 10 years. Even though the takaful industry in Thailand is successful in growth, the growth is not dramatic compared to other countries. The purpose of this research was to examine the level of awareness, understanding and perceptions of Muslims in selected areas of Pattani province in Thailand. In addition, this study also aimed to investigate whether the awareness of takaful products is influenced by demographic factors, understanding and perceptions. The result showed that more than half of the respondents disagree that they are aware of takaful products. Nevertheless, the result also illustrated that the Muslims possess fair knowledge and understanding of the takaful mechanism. However, the level of perception is slightly negative. The study found positive correlation between understanding and awareness. However, the relationship is not significant. Furthermore, the result also showed a positive correlation between perception and awareness but is not significant. In addition, the study found that demographic factors such as gender, age, and occupation show no significant differences among the respondents, while the level of income and the level of education show significant differences among the respondents. This study contributes to the availability of literature in the takaful industry in general. For managerial aspects, it suggests that the takaful insurer should apply all necessary methods in marketing strategies and other endeavours in order to make sure that Muslims, who are the main target market of takaful products, have high awareness, understanding and positive perception of the products. 2019 Thesis https://etd.uum.edu.my/8768/ https://etd.uum.edu.my/8768/1/s818537_01.pdf text eng public https://etd.uum.edu.my/8768/2/s818537_02.pdf text eng public https://etd.uum.edu.my/8768/3/s818537_references.docx text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng eng |
| advisor |
Ahmad Razimi, Mohd Shahril |
| topic |
HF5549-5549.5 Personnel Management Employment |
| spellingShingle |
HF5549-5549.5 Personnel Management Employment Sulaiman, Faruk Awareness of takaful products among muslims in selected area of Thailand |
| description |
Thailand is one of the countries where takaful has been introduced for over 10 years. Even though the takaful industry in Thailand is successful in growth, the growth is not dramatic compared to other countries. The purpose of this research was to examine the level of awareness, understanding and perceptions of Muslims in selected areas of Pattani province in Thailand. In addition, this study also aimed to investigate whether the awareness of takaful products is influenced by demographic factors, understanding and perceptions. The result showed that more than half of the respondents disagree that they are aware of takaful products. Nevertheless, the result also illustrated that the Muslims possess fair knowledge and understanding of the takaful mechanism. However, the level of perception is slightly negative. The study found positive correlation between understanding and awareness. However, the relationship is not significant. Furthermore, the result also showed a positive correlation between perception and awareness but is not significant. In addition, the study found that demographic factors such as gender, age, and occupation show no significant differences among the respondents, while the level of income and the level of education show significant differences among the respondents. This study contributes to the availability of literature in the takaful industry in general. For managerial aspects, it suggests that the takaful insurer should apply all necessary methods in marketing strategies and other endeavours in order to make sure that Muslims, who are the main target market of takaful products, have high awareness,
understanding and positive perception of the products. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Sulaiman, Faruk |
| author_facet |
Sulaiman, Faruk |
| author_sort |
Sulaiman, Faruk |
| title |
Awareness of takaful products among muslims in selected area of Thailand |
| title_short |
Awareness of takaful products among muslims in selected area of Thailand |
| title_full |
Awareness of takaful products among muslims in selected area of Thailand |
| title_fullStr |
Awareness of takaful products among muslims in selected area of Thailand |
| title_full_unstemmed |
Awareness of takaful products among muslims in selected area of Thailand |
| title_sort |
awareness of takaful products among muslims in selected area of thailand |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
Othman Yeop Abdullah Graduate School of Business |
| publishDate |
2019 |
| url |
https://etd.uum.edu.my/8768/1/s818537_01.pdf https://etd.uum.edu.my/8768/2/s818537_02.pdf https://etd.uum.edu.my/8768/3/s818537_references.docx |
| _version_ |
1747828456309129216 |