Determinants of organic food purchase behavior of consumers in Bangladesh

Organic food market has experienced steady growth throughout the world over the last decade. It is expected that a double-digit growth could be sustained in the foreseeable future. However, for developing countries specifically, including Bangladesh, the growth opportunities may not be fully realize...

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Main Author:	Rahman, Khandoker Mahmudur
Format:	Thesis
Language:	eng eng eng
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8804/1/s95053_01.pdf https://etd.uum.edu.my/8804/2/s95053_02.pdf https://etd.uum.edu.my/8804/3/s95053_references.docx
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id	my-uum-etd.8804
record_format	uketd_dc
spelling	my-uum-etd.88042021-11-14T08:04:30Z Determinants of organic food purchase behavior of consumers in Bangladesh 2017 Rahman, Khandoker Mahmudur Mohd Noor, Nor Azila Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Organic food market has experienced steady growth throughout the world over the last decade. It is expected that a double-digit growth could be sustained in the foreseeable future. However, for developing countries specifically, including Bangladesh, the growth opportunities may not be fully realized unless the emerging challenges are addressed. Some of these challenges are credibility, availability and low level of consumers‘ adoption on such foods. It appears that understanding behavioral issues related to organic foods may highlight some important directions towards addressing these emerging challenges. Therefore, this study is conducted to explore the determinants of organic food purchase behavior and to explain the magnitude of influences of such determinants on purchase behavior in Bangladesh. Based on a systematic review of literature, a research framework was developed from Integrated Behavior Model which was originally proposed by Montano and Kasprzyk. The causal model was empirically tested by using partial least-square structural equation modeling. The survey is comprised of 416 usable samples, collected from organic food buyers in Bangladesh. Results suggest that the model fit is significant and adequate. All antecedents of intention appear to be significant, except perceived behavioral control. Emotional and environmental attitudes share are contributing factors to attitude construct. Intention, along with habit, is found to have significant impact on purchase behavior. Trust is found to have significant moderating impact on the relationship between intention and behavior. However, moderating effect of situational constraints in the intention-behavior relationship is not existent. In addition to the theoretical implications, a number of managerial implications are observed. Managers need to enhance consumers‘ trust on various stakeholders, reduce situational constraints and project environmental benefits to consumers. Overall, the study is expected to confer value to future organic food researchers and managers. 2017 Thesis https://etd.uum.edu.my/8804/ https://etd.uum.edu.my/8804/1/s95053_01.pdf text eng public https://etd.uum.edu.my/8804/2/s95053_02.pdf text eng public https://etd.uum.edu.my/8804/3/s95053_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohd Noor, Nor Azila
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Rahman, Khandoker Mahmudur Determinants of organic food purchase behavior of consumers in Bangladesh
description	Organic food market has experienced steady growth throughout the world over the last decade. It is expected that a double-digit growth could be sustained in the foreseeable future. However, for developing countries specifically, including Bangladesh, the growth opportunities may not be fully realized unless the emerging challenges are addressed. Some of these challenges are credibility, availability and low level of consumers‘ adoption on such foods. It appears that understanding behavioral issues related to organic foods may highlight some important directions towards addressing these emerging challenges. Therefore, this study is conducted to explore the determinants of organic food purchase behavior and to explain the magnitude of influences of such determinants on purchase behavior in Bangladesh. Based on a systematic review of literature, a research framework was developed from Integrated Behavior Model which was originally proposed by Montano and Kasprzyk. The causal model was empirically tested by using partial least-square structural equation modeling. The survey is comprised of 416 usable samples, collected from organic food buyers in Bangladesh. Results suggest that the model fit is significant and adequate. All antecedents of intention appear to be significant, except perceived behavioral control. Emotional and environmental attitudes share are contributing factors to attitude construct. Intention, along with habit, is found to have significant impact on purchase behavior. Trust is found to have significant moderating impact on the relationship between intention and behavior. However, moderating effect of situational constraints in the intention-behavior relationship is not existent. In addition to the theoretical implications, a number of managerial implications are observed. Managers need to enhance consumers‘ trust on various stakeholders, reduce situational constraints and project environmental benefits to consumers. Overall, the study is expected to confer value to future organic food researchers and managers.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Rahman, Khandoker Mahmudur
author_facet	Rahman, Khandoker Mahmudur
author_sort	Rahman, Khandoker Mahmudur
title	Determinants of organic food purchase behavior of consumers in Bangladesh
title_short	Determinants of organic food purchase behavior of consumers in Bangladesh
title_full	Determinants of organic food purchase behavior of consumers in Bangladesh
title_fullStr	Determinants of organic food purchase behavior of consumers in Bangladesh
title_full_unstemmed	Determinants of organic food purchase behavior of consumers in Bangladesh
title_sort	determinants of organic food purchase behavior of consumers in bangladesh
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2017
url	https://etd.uum.edu.my/8804/1/s95053_01.pdf https://etd.uum.edu.my/8804/2/s95053_02.pdf https://etd.uum.edu.my/8804/3/s95053_references.docx
_version_	1747828464668377088

Determinants of organic food purchase behavior of consumers in Bangladesh

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