The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs

In recent times, HEIs has been increasing interest in the behavioral and attitudinal intentions that aims to achieve student loyalty and finally increase the enrollments. To achieve student loyalty at higher level and increase in student enrollments, HEIs need to focus on their strategic attributes....

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Main Author:	Azeem, Muhammad
Format:	Thesis
Language:	eng eng eng eng
Published:	2020
Subjects:	LB2801-3095 School administration and organization LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/8896/1/Deposit%20Permission-Allow-not%20allow_s901188.pdf https://etd.uum.edu.my/8896/2/s901188_01.pdf https://etd.uum.edu.my/8896/3/s901188_02.pdf https://etd.uum.edu.my/8896/4/s901188_references.docx
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id	my-uum-etd.8896
record_format	uketd_dc
spelling	my-uum-etd.88962021-12-05T02:24:23Z The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs 2020 Azeem, Muhammad Taib, Che Azlan Mad Lazim, Halim School of Technology Management & Logistics School of Technology Management & Logistics LB2801-3095 School administration and organization LB2300 Higher Education In recent times, HEIs has been increasing interest in the behavioral and attitudinal intentions that aims to achieve student loyalty and finally increase the enrollments. To achieve student loyalty at higher level and increase in student enrollments, HEIs need to focus on their strategic attributes. The key strategic attributes include institute service quality, institute social responsibility, institute reputation, and student perceived value. Therefore, drawing upon the signaling theory (ST) and strategic enrollment management theory (SEMT), the mediating effect of institute reputation and the moderating role of student perceived value in this study aims to examine the influence of these strategic attributes on student loyalty. The data was collected from the 551 postgraduate students studying in eleven private HEIs of provincial capital city (Lahore) in Punjab province. The results of PLS-SEM path modeling revealed that institute service quality and institute reputation have significant relationship with student loyalty, and this same relationship significantly mediate by institute reputation. Besides, institute social responsibility has no direct significant relationship with student loyalty, but this same relationship has significantly mediate by institute reputation. Furthermore, student perceived value does not moderate the relationship between institute reputation and student loyalty. In general, the findings depicted that student loyalty can be enhanced through the examined key strategic attributes of the study. Accordingly, the study has forwarded noteworthy claims about the mediating effect of institute reputation on these variables. The study offers theoretical, methodological and practical contributions. This study also highlights the crucial role of these strategic attributes for student loyalty in private HEIs of Pakistan. Lastly, limitations and scope of further studies are also provided. 2020 Thesis https://etd.uum.edu.my/8896/ https://etd.uum.edu.my/8896/1/Deposit%20Permission-Allow-not%20allow_s901188.pdf text eng staffonly https://etd.uum.edu.my/8896/2/s901188_01.pdf text eng 2023-03-11 staffonly https://etd.uum.edu.my/8896/3/s901188_02.pdf text eng public https://etd.uum.edu.my/8896/4/s901188_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng eng
advisor	Taib, Che Azlan Mad Lazim, Halim
topic	LB2801-3095 School administration and organization LB2300 Higher Education
spellingShingle	LB2801-3095 School administration and organization LB2300 Higher Education Azeem, Muhammad The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs
description	In recent times, HEIs has been increasing interest in the behavioral and attitudinal intentions that aims to achieve student loyalty and finally increase the enrollments. To achieve student loyalty at higher level and increase in student enrollments, HEIs need to focus on their strategic attributes. The key strategic attributes include institute service quality, institute social responsibility, institute reputation, and student perceived value. Therefore, drawing upon the signaling theory (ST) and strategic enrollment management theory (SEMT), the mediating effect of institute reputation and the moderating role of student perceived value in this study aims to examine the influence of these strategic attributes on student loyalty. The data was collected from the 551 postgraduate students studying in eleven private HEIs of provincial capital city (Lahore) in Punjab province. The results of PLS-SEM path modeling revealed that institute service quality and institute reputation have significant relationship with student loyalty, and this same relationship significantly mediate by institute reputation. Besides, institute social responsibility has no direct significant relationship with student loyalty, but this same relationship has significantly mediate by institute reputation. Furthermore, student perceived value does not moderate the relationship between institute reputation and student loyalty. In general, the findings depicted that student loyalty can be enhanced through the examined key strategic attributes of the study. Accordingly, the study has forwarded noteworthy claims about the mediating effect of institute reputation on these variables. The study offers theoretical, methodological and practical contributions. This study also highlights the crucial role of these strategic attributes for student loyalty in private HEIs of Pakistan. Lastly, limitations and scope of further studies are also provided.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Azeem, Muhammad
author_facet	Azeem, Muhammad
author_sort	Azeem, Muhammad
title	The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs
title_short	The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs
title_full	The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs
title_fullStr	The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs
title_full_unstemmed	The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs
title_sort	role of institute reputation and student perceived value towards student loyalty for managing enrollments in pakistani private heis
granting_institution	Universiti Utara Malaysia
granting_department	School of Technology Management & Logistics
publishDate	2020
url	https://etd.uum.edu.my/8896/1/Deposit%20Permission-Allow-not%20allow_s901188.pdf https://etd.uum.edu.my/8896/2/s901188_01.pdf https://etd.uum.edu.my/8896/3/s901188_02.pdf https://etd.uum.edu.my/8896/4/s901188_references.docx
_version_	1747828484999217152

The role of institute reputation and student perceived value towards student loyalty for managing enrollments in Pakistani private HEIs

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