Music in video advertising towards young consumers' decision making : a qualitative approach

Music in video advertising towards young consumers' decision making : a qualitative approach

Music plays an important role in influencing young consumers’ decision making to buy advertised product or service. However, previous researches have not focused on the power of music in real life without audience conscious. Also, considering about music as a tool to influence young consumer decisio...

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書目詳細資料
主要作者:	Syazwani, Mahsal Khan
格式:	Thesis
語言:	eng eng eng
出版:	2020
主題:	HF5415.33 Consumer Behavior. M Music
在線閱讀:	https://etd.uum.edu.my/8899/1/depositpermission_s96175.pdf https://etd.uum.edu.my/8899/2/s96175_01.pdf https://etd.uum.edu.my/8899/3/s96175_references.docx
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